Logo Critique....:-)


mufflon

macrumors 6502
Sep 15, 2006
264
2
as a complete layman I would like to comment that 1-5 seems to have very thin lines - would be nice to increase them a little bit so you notice them more. 6 seems to be too much thickness, but looks nice :)

Hmmm they seem to be very complex overall, a possible way to work with this is to make two different logotypes - one containing the graphical logotyp (in this case the angle) and another both the graphical logotype and the name spelled out - if the graphical logotypy makes sense, then so will the one containing text.

alas, there will most probably be more skilled people commenting, but this is how I would approach it.
 

switters

macrumors member
Original poster
Mar 26, 2006
86
0
east Coast
Thanks for both replies, I will edit the line thickness/thinness for #6.

Concerning, the fonts used, do you suggest changing both (1.gular & 2. systems) or one?

Do you have any font suggestions?

You people are life savers....//// :)
 

Doctor Q

Administrator
Staff member
Sep 19, 2002
36,115
3,341
Los Angeles
I think the letter A should be visible, not implied, so there's no confusion about whether the name is Angular or ngular.

I'd vote for #2 first, with second choice #1.
 

xsedrinam

macrumors 601
Oct 21, 2004
4,348
1
I like the idea. What about taking the Level and making it vertically down and or tilted and adjusted to suit to make the A?
 

switters

macrumors member
Original poster
Mar 26, 2006
86
0
east Coast
xsedrinam said:
I like the idea. What about taking the Level and making it vertically down and or tilted and adjusted to suit to make the A?


That's a great idea, Thanks, I will try that.

:) :) :) :) :) :) :) :) :) :D
 

ATD

macrumors 6502a
Sep 25, 2005
745
0
A few things are standing out on all of them that I would work on.

Your graphic is overwhelming the type both in size and importance, personally I would have the type read way up front then the graphic.

Economize. You are using a number of different things to support your concept, start subtracting. Hit one point home hard. To many ideas just dilute your message.

They feel a little too light and airy.


 

switters

macrumors member
Original poster
Mar 26, 2006
86
0
east Coast
I combined the previous 2 comments and will refine it a bit.

Here it is.

Thanks for the insightful remarks.




oops, previous 3. sorry
 

eyup

macrumors regular
Aug 21, 2006
181
3
UK
ATD said:
A few things are standing out on all of them that I would work on.

Your graphic is overwhelming the type both in size and importance, personally I would have the type read way up front then the graphic.

Economize. You are using a number of different things to support your concept, start subtracting. Hit one point home hard. To many ideas just dilute your message.

They feel a little too light and airy.



yeh - I agree - it's a tadge too complicated - how about using the A with the cross bar as the angle identifier...
 

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Mydriasis

macrumors 6502
Mar 17, 2005
476
0
I like the idea its a good start, but you have to keep it simple!

I think angular is a little too hard to read, you kinda have to guess the first letter.

Here is a really quick, but simpler version of your design...

my 2 cents
 

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switters

macrumors member
Original poster
Mar 26, 2006
86
0
east Coast
Thanks for putting in your thoughts, much appreciated.

here is a revised version.

I need the L/building in htere, it's for an architect.

 

jamdr

macrumors 6502a
Jul 20, 2003
660
0
Bay Area
The last one you put up is the strongest I think. However, I still don't like the font for "systems" and you really need to get rid of the "l" building. There is no reason for it. You should choose either the angled "A" (which is starting to look very nice) or the building (which doesn't look as strong) but having both still makes it too busy.

I don't think you need both to get your point across. It's overkill and doesn't look as professional.
 

switters

macrumors member
Original poster
Mar 26, 2006
86
0
east Coast
ty JAMDR

I personally like the one with the building, but I also see your point of a logo being visually cluttered.

so here's another example using your critique:

 

Snark

macrumors member
Aug 5, 2003
50
0
As has been said, it's getting there. But I would strongly give some thought to William Faulkner's advice to "Kill your darlings.

You've got the logoform "A" going on, the relatively quirky font for "ngular", then you've tweaked the "g" in that, you've got the building letterform, and you've got the second face being used for "systems." It's just too, too much.

Keep paring down. Shoot for a result that hits a single visual note; it feels a bit like a cacophony to me right now.

Snark
 

eyup

macrumors regular
Aug 21, 2006
181
3
UK
Snark said:
As has been said, it's getting there. But I would strongly give some thought to William Faulkner's advice to "Kill your darlings.

Keep paring down. Shoot for a result that hits a single visual note; it feels a bit like a cacophony to me right now.

Snark

aye snark is right - not sure if this looks architechturish enough tho...
 

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Aperture

macrumors 68000
Mar 19, 2006
1,879
0
PA
I have no experience from design, but I feel the L building really isn't needed and adds confusion.

Just my two cents.


Kevin
 

apfhex

macrumors 68030
Aug 8, 2006
2,682
4
Northern California
schaef2493 said:
I have no experience from design, but I feel the L building really isn't needed and adds confusion.
I agree. Keep with a regular "L".

switters said:
so here's another example using your critique:

This is a lot better than your first ones. It's getting there. I think what eyup posted above is a little more like what you should go for.
 

irmongoose

macrumors 68030
switters: I really like your last one. But I also feel the difference in the line width in the letters make the 'A' stand out a little too much. Also, I feel it is too bad that the whole logo cannot fit where the 'G's bar ends.

Concerning eyup's version, I think it looks too "sci-fi" for an architecture company.

I feel that the single red angle is very powerful... only the lettering that needs to be fixed.



irmongoose
 

GoCubsGo

macrumors Nehalem
Feb 19, 2005
35,743
142
#6 is my favorite, but took me a minute to understand the A in angular. I like the overall look and it's actually quite creative...hard to do in logo design sometimes.
 

apfhex

macrumors 68030
Aug 8, 2006
2,682
4
Northern California
irmongoose said:
Concerning eyup's version, I think it looks too "sci-fi" for an architecture company.
Unless they specialize in super modern architecture. ;)

I think some information about the company could be useful for the critique, actually.
 

switters

macrumors member
Original poster
Mar 26, 2006
86
0
east Coast
Well, a friend of mine just graduated graduate school (architecture) and is starting a his own firm.
He made up the name and hired me to design a logo.

Revised logos:

 

Mydriasis

macrumors 6502
Mar 17, 2005
476
0
I say the top right is the best but the Angular font still sucks, well no sucks is too hard, but I think you could do better ;)

I think you like that font a lot though so hears my suggestion:

if you want the top of the 'L' pointy then make the bottom of the 'G' pointy as well. (like in the third row second column)

the downslash in the 'G' and the 'R' is too fat

watch the spacing, it looks funny

only MHO:)