logo critique

Discussion in 'Design and Graphics' started by gonnabuyamac, Oct 23, 2008.

  1. gonnabuyamac macrumors 6502

    Joined:
    Sep 26, 2006
    #1
    i just created a logo for a client and would like some feedback before i send it off to them.

    the client's product is a windows app that monitors system services, etc., and makes sure things are functioning appropriately.

    i designed it in illustrator.

    let me know what you think...

    [​IMG]
     
  2. mathcolo macrumors 6502a

    Joined:
    Sep 14, 2008
    Location:
    Massachusetts
    #2
    That looks VERY pretty! I really like the text. I just installed Illustrator 10 on Leopard on Tuesday and I'm totally lost. It makes no sense to me! But you on the other hand, have these skills down pat!
     
  3. miiles macrumors regular

    Joined:
    Aug 28, 2008
    Location:
    California
    #3
    I like it overall, but for some reason it doesn't seem that crisp to me, but I don't really know what to improve for that.

    The change in color in the text seems a little extreme for me, but again I'm not sure how I would change it.

    Sorry, I'm not that much of a help.

    It is a really well done logo, I'm sure you client will appreciate it.
     
  4. gonnabuyamac thread starter macrumors 6502

    Joined:
    Sep 26, 2006
    #4
    Thanks... the web quality does dull it down quite a bit. I may need to rework the colors to be a bit brighter for the web.
     
  5. yoyo5280 macrumors 68000

    yoyo5280

    Joined:
    Feb 24, 2007
    Location:
    Melbourne, Australia & Bay Area
    #5
    Is it a software Icon? Perhaps you could make it circular instead of oval shaped?
     
  6. miiles macrumors regular

    Joined:
    Aug 28, 2008
    Location:
    California
    #6
    That might be what I was trying to get at, sorry if I came off a little grumpy, I just couldn't put my finger on it.
     
  7. gonnabuyamac thread starter macrumors 6502

    Joined:
    Sep 26, 2006
    #7
    It's the logo. The actual icon is the hawk's head (their request).
     
  8. yoyo5280 macrumors 68000

    yoyo5280

    Joined:
    Feb 24, 2007
    Location:
    Melbourne, Australia & Bay Area
    #8
    Ah I see.

    Icons are not nearly as important in windows it seems! :p

    Good logo, though I think circle would look cool. :p
     
  9. gonnabuyamac thread starter macrumors 6502

    Joined:
    Sep 26, 2006
    #9
    You're right about large, nice icons not having importance in windows...

    I too think the circle would look cool. One of early designs was a circle, but the client really preferred an oval shape. i may try a circle again with the polished logo just to see if they would like it now with this logo
     
  10. gonnabuyamac thread starter macrumors 6502

    Joined:
    Sep 26, 2006
    #10
    Illustrator is one of those programs that, for me, never seems to be fully tapped. There's so much stuff in it - I feel like I'm learning something new in Illustrator all the time.

    I just installed CS4 the other day, so now I have a whole new slew of features to learn.
     
  11. gonnabuyamac thread starter macrumors 6502

    Joined:
    Sep 26, 2006
    #11
    here is an 'optimized for the web' version. didn't do that the first time around. the colors are closer to what i actually designed... not so dull.

    [​IMG]
     
  12. juanster macrumors 68020

    juanster

    Joined:
    Mar 2, 2007
    Location:
    toronto
    #12
    I am no expert of any kind but i dkn,, i like it,, i really like it
     
  13. clancemasterj macrumors regular

    clancemasterj

    Joined:
    Jan 31, 2007
    Location:
    Somewhere outside of time.
    #13
    I think it would look better round and the text doesn't work for me. The lighting is also a bit off. I like the soft feel. Hope this helps!
     
  14. Jim Campbell macrumors 6502a

    Jim Campbell

    Joined:
    Dec 6, 2006
    Location:
    A World of my Own; UK
    #14
    Yeah ... without the hawk, the round cog inside the oval would sort of look like an eye, which would be a nice visual (but clearly unrelated to anything hawk-ish and so not much use here).

    As it is, though, the circle of the cog and the oval frame are working against each other. Since an oval cog would make no sense at all, I would either lose the cog entirely or make the frame circular.

    Cheers!

    Jim
     
  15. gonnabuyamac thread starter macrumors 6502

    Joined:
    Sep 26, 2006
    #15
    Part of the idea of having the cog look somewhat like an eye within the oval is because one of the phrases they gave me to describe their software is that it watches your system like a hawk.
     
  16. gonnabuyamac thread starter macrumors 6502

    Joined:
    Sep 26, 2006
    #16
    Ok... tried it with a perfect circle instead of the oval. still have some tweaking to do on this version, but i threw it together fast to see what it would look like with a circle.

    [​IMG]
     
  17. SwiftLives macrumors 65816

    SwiftLives

    Joined:
    Dec 7, 2001
    Location:
    Charleston, SC
    #17
    I like the circle much better than the oval. It complements the gear shape better and looks much tighter overall. Nice work.
     
  18. gonnabuyamac thread starter macrumors 6502

    Joined:
    Sep 26, 2006
    #18
    thanks, i think i like the circle better too.
     
  19. 7on macrumors 601

    7on

    Joined:
    Nov 9, 2003
    Location:
    Dress Rosa
  20. gonnabuyamac thread starter macrumors 6502

    Joined:
    Sep 26, 2006
    #20
    Fortunately, I don't have to worry about it with this logo. According to them, they are strictly using this for their website (which I get to design), and their cd packaging (which will be in color).

    I know that for a good logo you should start in b&w, but in this case I could bypass that route altogether.
     
  21. Chappers macrumors 68020

    Chappers

    Joined:
    Aug 12, 2003
    Location:
    At home
    #21
    Still works in B/W - so no worries.
     

    Attached Files:

  22. eleven2brett macrumors regular

    Joined:
    Oct 20, 2008
    Location:
    H-Town
    #22
    I think its great. I'd like to see a version with the text overlapping the circle.
     
  23. Tilpots macrumors 601

    Tilpots

    Joined:
    Apr 19, 2006
    Location:
    Carolina Beach, NC
    #23
    Hey there,

    I really like the look a lot. It definitely looks better in a circle, but the wishes of the clients...:rolleyes:

    Anyway, only thing that's throwing me off a little is the shadow of the hawk and the light on the bezel. They are going in opposite directions. The light seems to be shining on the top right of the gear, but the hawk's shadow is going up like its being lit from the bottom. Seems they should share the same light source. That's it from me... Otherwise, I really like it!
     
  24. juanster macrumors 68020

    juanster

    Joined:
    Mar 2, 2007
    Location:
    toronto
    #24
    I did not t hink i would but i do like the circle one wayyyy better than the oval..
     
  25. gonnabuyamac thread starter macrumors 6502

    Joined:
    Sep 26, 2006
    #25
    I flipped the shadow off the hawk to go down now. Initially I had tried for a two light source kind of approach, but it was just too busy.

    Thanks!
     

Share This Page