logo critique

gonnabuyamac · Oct 23, 2008

i just created a logo for a client and would like some feedback before i send it off to them.

the client's product is a windows app that monitors system services, etc., and makes sure things are functioning appropriately.

i designed it in illustrator.

let me know what you think...

mathcolo · Oct 23, 2008

gonnabuyamac said:
i just created a logo for a client and would like some feedback before i send it off to them.

the client's product is a windows app that monitors system services, etc., and makes sure things are functioning appropriately.

i designed it in illustrator.

let me know what you think...

That looks VERY pretty! I really like the text. I just installed Illustrator 10 on Leopard on Tuesday and I'm totally lost. It makes no sense to me! But you on the other hand, have these skills down pat!

miiles · Oct 23, 2008

I like it overall, but for some reason it doesn't seem that crisp to me, but I don't really know what to improve for that.

The change in color in the text seems a little extreme for me, but again I'm not sure how I would change it.

Sorry, I'm not that much of a help.

It is a really well done logo, I'm sure you client will appreciate it.

gonnabuyamac · Oct 23, 2008

MrBritton said:
I like it overall, but for some reason it doesn't seem that crisp to me, but I don't really know what to improve for that.

The change in color in the text seems a little extreme for me, but again I'm not sure how I would change it.

Sorry, I'm not that much of a help.

It is a really well done logo, I'm sure you client will appreciate it.

Thanks... the web quality does dull it down quite a bit. I may need to rework the colors to be a bit brighter for the web.

yoyo5280 · Oct 23, 2008

Is it a software Icon? Perhaps you could make it circular instead of oval shaped?

miiles · Oct 23, 2008

gonnabuyamac said:
Thanks... the web quality does dull it down quite a bit. I may need to rework the colors to be a bit brighter for the web.

That might be what I was trying to get at, sorry if I came off a little grumpy, I just couldn't put my finger on it.

gonnabuyamac · Oct 23, 2008

yoyo5280 said:
Is it a software Icon? Perhaps you could make it circular instead of oval shaped?

It's the logo. The actual icon is the hawk's head (their request).

yoyo5280 · Oct 23, 2008

Ah I see.

Icons are not nearly as important in windows it seems!

Good logo, though I think circle would look cool.

gonnabuyamac · Oct 23, 2008

yoyo5280 said:
Ah I see.

Icons are not nearly as important in windows it seems!

Good logo, though I think circle would look cool.

You're right about large, nice icons not having importance in windows...

I too think the circle would look cool. One of early designs was a circle, but the client really preferred an oval shape. i may try a circle again with the polished logo just to see if they would like it now with this logo

gonnabuyamac · Oct 23, 2008

mathcolo said:
That looks VERY pretty! I really like the text. I just installed Illustrator 10 on Leopard on Tuesday and I'm totally lost. It makes no sense to me! But you on the other hand, have these skills down pat!

Illustrator is one of those programs that, for me, never seems to be fully tapped. There's so much stuff in it - I feel like I'm learning something new in Illustrator all the time.

I just installed CS4 the other day, so now I have a whole new slew of features to learn.

gonnabuyamac · Oct 23, 2008

here is an 'optimized for the web' version. didn't do that the first time around. the colors are closer to what i actually designed... not so dull.

juanster · Oct 23, 2008

I am no expert of any kind but i dkn,, i like it,, i really like it

clancemasterj · Oct 23, 2008

I think it would look better round and the text doesn't work for me. The lighting is also a bit off. I like the soft feel. Hope this helps!

Jim Campbell · Oct 23, 2008

clancemasterj said:
I think it would look better round

Yeah ... without the hawk, the round cog inside the oval would sort of look like an eye, which would be a nice visual (but clearly unrelated to anything hawk-ish and so not much use here).

As it is, though, the circle of the cog and the oval frame are working against each other. Since an oval cog would make no sense at all, I would either lose the cog entirely or make the frame circular.

Cheers!

Jim

gonnabuyamac · Oct 24, 2008

Jim Campbell said:
Yeah ... without the hawk, the round cog inside the oval would sort of look like an eye, which would be a nice visual (but clearly unrelated to anything hawk-ish and so not much use here).

As it is, though, the circle of the cog and the oval frame are working against each other. Since an oval cog would make no sense at all, I would either lose the cog entirely or make the frame circular.

Cheers!

Jim

Part of the idea of having the cog look somewhat like an eye within the oval is because one of the phrases they gave me to describe their software is that it watches your system like a hawk.

gonnabuyamac · Oct 24, 2008

Ok... tried it with a perfect circle instead of the oval. still have some tweaking to do on this version, but i threw it together fast to see what it would look like with a circle.

SwiftLives · Oct 24, 2008

I like the circle much better than the oval. It complements the gear shape better and looks much tighter overall. Nice work.

gonnabuyamac · Oct 24, 2008

SwiftLives said:
I like the circle much better than the oval. It complements the gear shape better and looks much tighter overall. Nice work.

thanks, i think i like the circle better too.

7on · Oct 24, 2008

How will it look in black and white?

gonnabuyamac · Oct 24, 2008

7on said:
How will it look in black and white?

Fortunately, I don't have to worry about it with this logo. According to them, they are strictly using this for their website (which I get to design), and their cd packaging (which will be in color).

I know that for a good logo you should start in b&w, but in this case I could bypass that route altogether.

Chappers · Oct 24, 2008

Still works in B/W - so no worries.

eleven2brett · Oct 24, 2008

I think its great. I'd like to see a version with the text overlapping the circle.

Tilpots · Oct 24, 2008

Hey there,

I really like the look a lot. It definitely looks better in a circle, but the wishes of the clients...

Anyway, only thing that's throwing me off a little is the shadow of the hawk and the light on the bezel. They are going in opposite directions. The light seems to be shining on the top right of the gear, but the hawk's shadow is going up like its being lit from the bottom. Seems they should share the same light source. That's it from me... Otherwise, I really like it!

juanster · Oct 24, 2008

I did not t hink i would but i do like the circle one wayyyy better than the oval..

gonnabuyamac · Oct 24, 2008

Tilpots said:
Hey there,

I really like the look a lot. It definitely looks better in a circle, but the wishes of the clients...

Anyway, only thing that's throwing me off a little is the shadow of the hawk and the light on the bezel. They are going in opposite directions. The light seems to be shining on the top right of the gear, but the hawk's shadow is going up like its being lit from the bottom. Seems they should share the same light source. That's it from me... Otherwise, I really like it!

I flipped the shadow off the hawk to go down now. Initially I had tried for a two light source kind of approach, but it was just too busy.

Thanks!

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