Logo Critique

Discussion in 'Design and Graphics' started by Starflyer, Jan 23, 2009.

  1. Starflyer macrumors 6502a

    Starflyer

    Joined:
    Jan 22, 2003
    #1
    Its that time again. Tear 'em up! :D
     

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  2. Sdashiki macrumors 68040

    Sdashiki

    Joined:
    Aug 11, 2005
    Location:
    Behind the lens
    #2
    First one is like the Atlanta Bread Company...reminds me of food when you use wheat like that.

    Second one reminds me of a wine bottle label...

    Third one seems too big, but a step in the right direction.
     
  3. kgarner macrumors 68000

    kgarner

    Joined:
    Jan 28, 2004
    Location:
    Utah
    #3
    I like the third one the best, but I am not feeling the font choice. Can't really say what exactly, but something's not right about it. Probably the K and the & look weird to me.
     
  4. TJunkers macrumors 6502a

    TJunkers

    Joined:
    Aug 24, 2007
    Location:
    New Jersey
    #4
    I love the second one. The first one is cool, but it does make me feel its more food related, and the third one is awesome for a web banner. but the 2nd one i think is awesome.
     
  5. kgarner macrumors 68000

    kgarner

    Joined:
    Jan 28, 2004
    Location:
    Utah
    #5
    Or plastered on the side of a truck, which is how I envisioned it. Easily readable as you drive by.
     
  6. Kwill macrumors 68000

    Kwill

    Joined:
    Mar 10, 2003
    #6
    1. Second and third offer most potential.
    2. Plant is good visual but could use heavier branches.
    3. Need to develop better typography solutions.
    4. Prepare both horizontal and vertical arrangement for same typographic solution.
     
  7. jonnysods macrumors 601

    jonnysods

    Joined:
    Sep 20, 2006
    Location:
    There & Back Again
    #7
    I like the 2nd and 3rd one.

    With the 3rd, perhaps you could get rid of the roots, and put the tree foliage in the diamond, and have the horizontal line touch the edge of the diamond only.

    I think it would look great.
     
  8. FunkyMonkey macrumors 6502

    Joined:
    Sep 4, 2007
    Location:
    Right behind you
    #8
    The third one is great, but the line needs to just hit the edge of the square and I think the roots could also be fixed. Maybe make them less curly.
     
  9. LeviG macrumors 65816

    Joined:
    Nov 6, 2006
    Location:
    Norfolk, UK
    #9
    I like the second (top right) and third (bottom) ones.
    The first one looks like wheat etc which is wrong

    I like the background image/style but not the text over the top of the second one.
    The third one has a nicer layout and I do like the way the plant comes out of the shape.
    I will say that the plant image used in 2 and 3 give off an oriental flavour to me though so if the client can't do that style it might be worth revising it. Also will it work as well at small scale as it would with larger sizes.
     
  10. Jim Campbell macrumors 6502a

    Jim Campbell

    Joined:
    Dec 6, 2006
    Location:
    A World of my Own; UK
    #10
    The apostrophe bothers me for some reason ... K & D Round - Landscape Services seems better. There's something about the possessive that seems cutesy and a bit unprofessional, somehow.

    Cheers

    Jim
     
  11. JasonElise1983 macrumors 6502a

    JasonElise1983

    Joined:
    Jun 2, 2003
    Location:
    Between a rock and a midget
    #11

    I completely agree with this sentiment. To me it makes it all sound like one really long business name or a person's backyard service. Look at Apple. Before they were Apple, Inc., they used to be Apple Computers. I doubt it was ever considered to call the company Apple's Computers. Make the name a "brand", not a person's service.

    OH, and as far as the designs go, it's the 3rd one for sure. I don't know if the diamond is necessary. what's it's purpose. Definately re-think the type's overall size, and thicken up the graphic or make it larger (or both).
    -je
     
  12. Melrose macrumors 604

    Melrose

    Joined:
    Dec 12, 2007
    Location:
    Elsewhere
    #12
    I like the third one the best - but I think the main font could be made a bit more 'friendly' looking; it's kind of corporate (not very garden-y).

    Like he said ^^ It would be interesting to see the black diamond shape on the actual logo removed - the curly tree design I think would be effective enough on it's own.
     

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