Logo Design Advice

Discussion in 'Design and Graphics' started by gazfocus, Jul 16, 2008.

  1. gazfocus macrumors 68000

    gazfocus

    Joined:
    Jan 3, 2008
    Location:
    Liverpool, UK
    #1
    Hi
    I am getting more and more requests at the moment to design websites for people/companies, so I thought I'd make a portfolio website to showcase all my hard work.

    I have made this logo in photoshop but I'm aware it's a bit 'boring'. Does anyone have any advice on how I could improve it?

    Thanks in advance
     

    Attached Files:

  2. i.Feature macrumors 6502

    i.Feature

    Joined:
    Apr 11, 2005
    Location:
    Montreal, Canada
    #2
    Just quick piece of advice. If you don't know it already. Learn Illustrator. All logos should be produced as proper vectors for best portability.
     
  3. jeremy.king macrumors 603

    jeremy.king

    Joined:
    Jul 23, 2002
    Location:
    Fuquay Varina, NC
    #3
    Color might be nice
     
  4. gazfocus thread starter macrumors 68000

    gazfocus

    Joined:
    Jan 3, 2008
    Location:
    Liverpool, UK
    #4
    Can you be more specific? What would you do? Thanks
     
  5. jeremy.king macrumors 603

    jeremy.king

    Joined:
    Jul 23, 2002
    Location:
    Fuquay Varina, NC
    #5
    Something more than black. Does your product have a color scheme? Perhaps do the cm thingy in a different color? It will visually separate what I assume will become your shorthand logo.

    I'm no color theorist or designer for that matter, I just know most successful logos leverage color to some extent.
     
  6. InLikeALion macrumors 6502a

    Joined:
    Jul 18, 2007
    Location:
    Greener places than I used to live
    #6
    I feel the spacial relation between the circle and the content management is a little awkward. Try finessing it a little. I think maybe a little more space, but then you would need to tweak the depth of the "y" so you still have that eye line between the bottom of it and the bottom of "content management."

    Similarly, the relationship (kerning) between the C and i is a little tight. But instead of moving the C away, try trimming its end so it stays in the same position, but there is more space between it and the i. I hope that makes sense.

    I wouldn't add color yet. Color doesn't make a logo. It has to be successful in black and white first.
     
  7. gazfocus thread starter macrumors 68000

    gazfocus

    Joined:
    Jan 3, 2008
    Location:
    Liverpool, UK
    #7
    Thanks for your comments. I'm not great with terminology but I have added some space between the 'C' and 'i' and also between the circle and 'content management'.

    I tried trimming the ends of the 'C' but I quite like the shape of the letter so decided to move it slightly instead
     

    Attached Files:

  8. mr.suff macrumors regular

    mr.suff

    Joined:
    Jun 18, 2006
    Location:
    Rutland, UK
    #8
    Hope you don't mind but I had a little play. The dodgy lines are from a lazy live trace.
    I lined up the characters and wording a bit as per this image
    [​IMG]

    Logos, and infact a lot of design looks neater and nicer if stuff lines up.
    I also made the city type lighter, I felt it was a bit too heavy for the CM and circle.

    heres a non grid version
    [​IMG]

    Hope this helps you
    Matt
     
  9. macworkerbee macrumors 6502

    Joined:
    Jun 14, 2008
    #9
    My recommendation to you is to draw out as many ideas as you can think of for this logo, a good goal is usually 30-50. After you have done that decide which ones are working and try bringing them into the computer and developing them farther.

    As far as the mark you have going now, I don't see it really working. You have two main lockups, the City and cm management and they are clashing. You need to choose what you want the focal point to be.

    If you get really stuck go and check out some logo design books at barnes and noble or the library. DO NOT COPY, but they will help you get inspired.
     
  10. IgnatiusTheKing macrumors 68040

    IgnatiusTheKing

    Joined:
    Nov 17, 2007
    Location:
    das Fort
    #10
    Here's a couple of ways to add color.
     

    Attached Files:

    • cm.jpg
      cm.jpg
      File size:
      35.7 KB
      Views:
      32
  11. InLikeALion macrumors 6502a

    Joined:
    Jul 18, 2007
    Location:
    Greener places than I used to live
    #11
    Seems to me this would infringe on the City cards trade mark. The similar font and red i dot, and same name.
     
  12. jeremy.king macrumors 603

    jeremy.king

    Joined:
    Jul 23, 2002
    Location:
    Fuquay Varina, NC
    #12
    Just playing around. Subtle use of color like the other King :)
     

    Attached Files:

  13. IgnatiusTheKing macrumors 68040

    IgnatiusTheKing

    Joined:
    Nov 17, 2007
    Location:
    das Fort
    #13
    You mean Citigroup/bank/etc? I didn't even think of that. But anyway, their logo is pretty different.

    [​IMG]
     
  14. InLikeALion macrumors 6502a

    Joined:
    Jul 18, 2007
    Location:
    Greener places than I used to live
    #14
    My memory was bad - I thought for sure they had just the red i dot. :cool:
     
  15. gazfocus thread starter macrumors 68000

    gazfocus

    Joined:
    Jan 3, 2008
    Location:
    Liverpool, UK
    #15
    Hey IgnatiusTheKing,
    Thanks for your ideas...I like both logo's very much.
     
  16. Jaffa Cake macrumors Core

    Jaffa Cake

    Joined:
    Aug 1, 2004
    Location:
    The City of Culture, Englandshire
    #16
    While colour is good, don't forget that there are almost certainly going to be instances where the logo needs to be reproduced in black only – therefore, it's equally important that it works in mono.
     
  17. IgnatiusTheKing macrumors 68040

    IgnatiusTheKing

    Joined:
    Nov 17, 2007
    Location:
    das Fort
    #17
    You're welcome. Glad to help.

    I agree. The corresponding (to red) shade of gray could work, or the straight black works pretty well, too.
     
  18. iJesus macrumors 6502a

    iJesus

    Joined:
    Jun 30, 2007
    Location:
    Reno, Nevada
    #18
    what type of business is it for?

    EDIT: haha, "Content Management"
    lol
     
  19. CanadaRAM macrumors G5

    CanadaRAM

    Joined:
    Oct 11, 2004
    Location:
    On the Left Coast - Victoria BC Canada
    #19
    Problems

    The 'Content Management' in all the examples so far is hopelessly small, it just won't reproduce in business-card-logo size or in poor reproduction environments (like web graphics). You will need to work hard on placing that text to make it integrate with the rest.

    I want to see EITHER more continuity between City and CM, OR more contrast between them. Right now they are similar but awkwardly different.
     
  20. bc008 macrumors 68000

    bc008

    Joined:
    Aug 6, 2007
    Location:
    Michigan
    #20
    best one

    [insert light blue one here]
     
  21. bertpalmer macrumors 6502

    Joined:
    Apr 12, 2007
    #21
    I'm not sure about the typography of the 'content management' - I'd focus your attention on this for a bit as it looks a bit awkward.

    Certainly what Ignatius did improved this.

    Good typography is KEY!!!

    Best of luck.
     
  22. gazfocus thread starter macrumors 68000

    gazfocus

    Joined:
    Jan 3, 2008
    Location:
    Liverpool, UK
    #22
    Hi bertpalmer...what do you have in mind?

    I'm not great at logo design so appreciate all the help I can get :D
     
  23. shamrock593 macrumors regular

    Joined:
    Nov 2, 2006
    Location:
    Australia
    #23
    And information symbol? Adds color and represents 'content'. :)

    [​IMG]
     
  24. MacGromit macrumors newbie

    Joined:
    Jun 4, 2008
    Location:
    North Carolina
    #24
    Now I know why my company pays you guys so much. It's not just a "here's what looks pretty" kind of thing.

    Thanks for everyone's insight on the original poster's question. There's a pile of experience and technical skill on this board.

    Makes me interested in learning Illustrator that I have but have never used.

    :apple:
     
  25. bertpalmer macrumors 6502

    Joined:
    Apr 12, 2007
    #25
    Well I'm not 'the don' at logos either. Get back to basics and start sketching and then sketch some more.

    Just try and think of different ideas and then go to work on them in illustrator and see what works and what doesn't.
     

Share This Page