Logo Evaluation

Discussion in 'Design and Graphics' started by prs986, Jan 25, 2008.

  1. prs986 macrumors regular

    Joined:
    Aug 16, 2007
    Location:
    Central CA, USA
    #1
    Hey everyone. Redesigning a logo for a wedding photographer. Just wanted to get everyone's thoughts. Thanks!
     

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  2. jerryrock macrumors 6502

    jerryrock

    Joined:
    Sep 11, 2007
    Location:
    Amsterdam, NY
    #2
    The idea is nice, but the execution is a little disconnected. You need to visually tie the slogan area with the name area. The extended d leaving the frame is not working. This design would better suit a rectangle. The script font seems out of place with the design and the slogan will disappear on business cards.
     
  3. klymr macrumors 65816

    Joined:
    May 16, 2007
    Location:
    Utah
    #3
    Agreed. I too think the slogan will get lost at small sizes. It's a nice start though. I like the thought that went into this.
     
  4. 2Sticky macrumors regular

    Joined:
    Mar 4, 2005
    Location:
    UK
    #4
    I think the circle is too large compared to the text, also if its photography, from that I would think it is seaside photography to be honest.
     
  5. speakerwizard macrumors 68000

    speakerwizard

    Joined:
    Aug 8, 2006
    Location:
    London
    #5
    yes the blue circle is a bit too heavy in my opinion, maybe cut out the large sections or something, needs lightening up, so it matches the fine typeface
     
  6. TenPoundMonkey macrumors member

    Joined:
    Aug 23, 2007
    Location:
    VA
    #6
    the type is very small compared to the size of the overall logo-
    think of how tough to read it would be when scaled for a biz card etc..

    maybe move the tagline outside the circle and expand the name to fill the circle?

    J
     
  7. design-is macrumors 65816

    design-is

    Joined:
    Oct 17, 2007
    Location:
    London / U.K.
    #7
    Agreed - the circle element draws way too much focus and the swirl adds to the seaside impression (whirlpool?)
     
  8. Z.Beeblebrox macrumors regular

    Z.Beeblebrox

    Joined:
    Nov 27, 2007
    Location:
    NJ / NYC
    #8
    Agreed. Test your logo out on a business card and then hold it at arms length from your face. If you can't read it clearly and quickly, you need to re-think it.

    The tagline should be a separate element from the logo. What does the spiral communicate? I agree with the person who said it evokes a beach-theme. I'd remove it and just simplify the whole thing. In this industry, you want to sell the photographer's name and reputation, so a graphic-heavy logo is unnecessary. When designing for a photographer, remember their product is the main art, so let it speak for itself and keep the rest minimal.
     
  9. lofight macrumors 68000

    lofight

    Joined:
    Jun 16, 2007
    #9
    Very nice! but maybe the text is too small, when you're going put in places where it can only be small..
     
  10. SwiftLives macrumors 65816

    SwiftLives

    Joined:
    Dec 7, 2001
    Location:
    Charleston, SC
    #10
    I like the color (and the fact that it's only one color.)

    I do agree with the above posts - it looks like two logos competing for attention. The tagline generally should be secondary to the name of the business. Despite the smaller font, the tagline seems to have equal weight to the business name.

    Also, keep in mind usage applications. How will it read shrunken down on a business card or letterhead? How will it read blown up as a sign? Or on the side of a vehicle?
     
  11. Consultant macrumors G5

    Consultant

    Joined:
    Jun 27, 2007
    #11
    It will be difficult to read even at a letterhead size. Nevermind business card.

    Doesn't say photography on the first glance...
     
  12. LeviG macrumors 65816

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    Nov 6, 2006
    Location:
    Norfolk, UK
    #12
    Says seaside to me, a lens doesn't have any swirls in it, they generally have an iris which is a different shape.
     
  13. ezekielrage_99 macrumors 68040

    ezekielrage_99

    Joined:
    Oct 12, 2005
    #13
    It kind of reminds me of a shell and with the blue it gives the logo a very "beachy" feel to it.
     
  14. JacobC macrumors member

    Joined:
    Jan 1, 2008
    #14
    I think it's cool, but I agree, the swirl must be changed, or must go.
     
  15. prs986 thread starter macrumors regular

    Joined:
    Aug 16, 2007
    Location:
    Central CA, USA
    #15
    Thanks everyone for the suggestions! To be honest, I'm actually surprised of the reaction I got for this design. The client loved the design. Let me just tell you the reasons why I designed it the way I did. She sent me different logos that she liked and told me what she like about each one. She liked the bright colors in one, the font in another, and the swirls in another one. So pretty much I took all those different designs, combined them, but made them my own. Personally, I thought it came out real nice. But I do appreciate everyones suggestions.
     
  16. digitalnicotine macrumors 65816

    digitalnicotine

    Joined:
    Jan 11, 2008
    Location:
    USA
    #16
    I'm glad the client likes it. The critiques were things I agreed with, and may have applied to a logo with less specific instructions. You listened to your client, and that is key. Kudos.
     
  17. 2Sticky macrumors regular

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    Mar 4, 2005
    Location:
    UK
    #17
    If the client likes it and is happy then thats good, just make sure you consider how it would look on business cards and invoice/letter headers, because as said, when that logo is shrunk down you won't be able to read it.
     
  18. macaddicted macrumors regular

    macaddicted

    Joined:
    Jul 23, 2002
    Location:
    Down on Copperline...
    #18
    I'm with the others in their critique. But I would suggest completely doing away with the circle, or at very least the type within the circle. As it stands now I am certain the slogan will close up on press, and I would worry seriously about the logo type as well if placed on a business card.

    In that vein, for me the first two colors that come to mind when thinking about a wedding is white (dress) and blue (something borrowed). Remember that you are selling the logo to the client, but they are using it to sell their services to their customers (probably the bride-to-be).

    You might try a Fibonacci Spiral:

    Fibonacci Numbers

    [​IMG]


    As you can see at the site and all around us they are there:
    [​IMG]


    As a photographer your client had to have shot 35mm film. The ratio of 35mm film for photography is 1:1.5, the spiral has a ratio of 1:1.618, the Golden Mean. They are close enough that you might try to use the other spiral.


    If you must keep the circle and it's current swirl make it a solitary element; remove any type from the circle. I would also consider moving the blue to something a bit darker. I'm not talking reflex, but more away from the bright blue you are currently using.

    Anyway, my 2¢.
     
  19. AlexisV macrumors 68000

    AlexisV

    Joined:
    Mar 12, 2007
    Location:
    Manchester, UK
    #19
    There's only one thing worse than the client who doesn't know what they want, and that's the client who knows exactly what they want!
     
  20. Z.Beeblebrox macrumors regular

    Z.Beeblebrox

    Joined:
    Nov 27, 2007
    Location:
    NJ / NYC
    #20
    Although your client liked the logo, she may have difficulty printing it and come back at you with frustration. Or she may run into prospective clients that had trouble reading it clearly. It's one thing to please the client, it's another to have the design work effectively in practice and achieve her business goals. Just my two cents...
     
  21. bluetooth macrumors 6502a

    bluetooth

    Joined:
    May 1, 2007
    Location:
    Toronto
    #21
    Yes sir. I just had a client give me a brief for a brochure with images picked out that are all sorts of different colours, formats and sizes/resolutions and is adamant on using all of these images together in full colour (no tinting or grey scale allowed) :(

    To the OP, glad the client liked it, but as others have stated, it is sometimes also good to help guide the client in regards to design and functionality, ie. The logo may look good when it is 6" but will it still be legible when it is .5" on a business card or letterhead? Just things to consider.
     

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