Logo for catering company

Discussion in 'Design and Graphics' started by Jhanson09, Dec 13, 2009.

  1. Jhanson09 macrumors regular

    Joined:
    Feb 24, 2009
    Location:
    kansas city, mo
    #1
    I created this logo for a friend of mine's new catering company just curious on what everyone thought or any suggestions.
     

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  2. design-is macrumors 65816

    design-is

    Joined:
    Oct 17, 2007
    Location:
    London / U.K.
    #2
    What sort of 'level' are you so we know how to provide constructive crit?

    Looking for a design professional, design student, design hobbyist, design newbie kinda distinction... :)

    /Doug
     
  3. Blake the Great macrumors newbie

    Joined:
    Apr 18, 2009
    Location:
    Ohio
    #3
    Font Choice

    While I'm not a designer, the choice in font doesn't match catering. The font looks "dirty", something that I wouldn't want to associate with a catering company.
     
  4. zlinuk macrumors member

    Joined:
    Jul 8, 2008
    Location:
    UK
    #4
    I am not a designer either so I cannot offer you a critique with a professional perspective. But as a consumer / potential customer this logo does not inspire me to want to employ this company. If I were looking to hire catering company I would be looking for Cleanliness, quality and professionalism and I am afraid that is not the message i'm getting from this logo.
     
  5. Jhanson09 thread starter macrumors regular

    Joined:
    Feb 24, 2009
    Location:
    kansas city, mo
    #5
    I'm in college but not for graphic design. I took a few entry level graphic design classes in high school. So maybe design hobbyist.

    thanks for the tip. So maybe a cleaner font with defined lines might give it a "cleaner" look?
     
  6. Sdashiki macrumors 68040

    Sdashiki

    Joined:
    Aug 11, 2005
    Location:
    Behind the lens
    #6
    Spend a few hours (yes, hours) on some font sites. Many have the ability to show you your text in the font before you download:

    http://youfont.com/
    http://www.1001freefonts.com/
    http://www.abstractfonts.com/

    Try at least 10 before you decide what KIND of font you think works best. Then, based on that...choose 10 more in that style and find what works.

    Youd be surprised how much a font does for a design, both good and bad.

    And NEVER pay for a font...if you do...you're doing it wrong (this is not advice a pro would take, but who cares)
     
  7. Jhanson09 thread starter macrumors regular

    Joined:
    Feb 24, 2009
    Location:
    kansas city, mo
    #7
    Thanks for the advice. I will play around with it and see if i can find a better one.
     
  8. design-is macrumors 65816

    design-is

    Joined:
    Oct 17, 2007
    Location:
    London / U.K.
    #8
    Ah no, not a hobbyist :p (kidding)

    As said already, the message you're giving out is a little confused. I'm feeling 'kids story book' rather than 'quality service with quality food'. Your choice of typeface is the main reason, but the clip-art style imagery re-enforces it well.

    You need to talk to your friend and work out what key points (unique selling point(s) / usp) you want to get across to the potential clientele.

    Then, as suggested above, research many different type styles and faces until you find one you feel fits with the usp and projects the image you want.

    keep in mind, good logo looks good and still conveys it's message when small, large, in colour, monotone etc etc. Many suggest you develop it in black and white and think about colour application later on.

    Hope that helps a little...

    /Doug
     
  9. Jhanson09 thread starter macrumors regular

    Joined:
    Feb 24, 2009
    Location:
    kansas city, mo
    #9
    j

    haha yes hobbyist. No where close to patient enough to make it into a career. I am actually a business finance major at the University of Missouri.

    Yes it definitely does. I appreciate you're help very much!
     
  10. eleven2brett macrumors regular

    Joined:
    Oct 20, 2008
    Location:
    H-Town
    #10
    My first impression as well. I think that the picture could benefit from being less clip-arty.
     
  11. ezekielrage_99 macrumors 68040

    ezekielrage_99

    Joined:
    Oct 12, 2005
    #11
    Sorry the font is just too Papyrus for my liking.... I understand what you're trying to do her but you need to use a nice Humanist styled font like Vegur or Optima. Even Futura LT or Helvetica would be a nice clean font to start with.

    The overall composition look staggered, to me where the icon is placed breaks the meaning an readability (although I think the icon is pretty good, it's just not placed right).

    For icon ideas I would check out these:
    Smashing Mag

    Logopond
    Logolounge

    Good luck !
     
  12. Cabbit macrumors 68020

    Cabbit

    Joined:
    Jan 30, 2006
    Location:
    Scotland
    #12
    If you replaced the text with "Dish Washers" then the font and logo would kinda work.
     
  13. Kwill macrumors 68000

    Kwill

    Joined:
    Mar 10, 2003
    #13
    If you have to ask...? ;)
    (Actually, it's kind of you.)​
     
  14. v66jack macrumors 6502a

    v66jack

    Joined:
    May 20, 2009
    Location:
    London, UK
    #14
    First thought which came into my head was 'kids story book'. Probably not what your trying to achive from the design.

    I'd say smarten up the text face and work from there.
     
  15. THX1139 macrumors 68000

    THX1139

    Joined:
    Mar 4, 2006
    #15
    Friends don't let friends design logos. Seriously, with due respect to your attempt - do your friend a favor and tell him to hire a designer. A logo for a business is like naming your child; it will stay with them a long time. Already people are saying that your "logo" is dirty due to the type. Well, that is true, but there are a lot of other things wrong too.

    You might think you are saving your friend a few bucks by helping him out, but in the long run, you might cause him to lose money or not be successful. Yeah, for a startup business... identity is that important. Especially one that is trying to impress the public to purchase a service.
     
  16. dime21 macrumors 6502

    Joined:
    Dec 9, 2010
    #16
    I like this font for a garden center, or for a camping / outdoor store. It feels 'earthy'. But as others have said, a poor choice for food service.
     
  17. notjustjay macrumors 603

    notjustjay

    Joined:
    Sep 19, 2003
    Location:
    Canada, eh?
    #17
    Unless perhaps you're catering to schools and summer camps? :)

    I've definitely seen worse, though, just look around Google Images and you'll see what I mean.

    One thing to look at is the competition in your area, style, and price range. Look at what their logos and advertising materials look like. I'm not saying to copy them, but get a feel for who you're up against. If their materials are all super nice and clean, then yours must be too in order to be seen as an "equal".
     
  18. BBrandDesign macrumors member

    Joined:
    Feb 28, 2011
    #18
    Same here friend. I didn't like it. It doesn’t look like professional logo.
     

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