Logo for catering company

Discussion in 'Design and Graphics' started by Jhanson09, Dec 13, 2009.

  1. Jhanson09 macrumors regular

    Feb 24, 2009
    kansas city, mo
    I created this logo for a friend of mine's new catering company just curious on what everyone thought or any suggestions.

    Attached Files:

  2. design-is macrumors 65816


    Oct 17, 2007
    London / U.K.
    What sort of 'level' are you so we know how to provide constructive crit?

    Looking for a design professional, design student, design hobbyist, design newbie kinda distinction... :)

  3. Blake the Great macrumors newbie

    Apr 18, 2009
    Font Choice

    While I'm not a designer, the choice in font doesn't match catering. The font looks "dirty", something that I wouldn't want to associate with a catering company.
  4. zlinuk macrumors member

    Jul 8, 2008
    I am not a designer either so I cannot offer you a critique with a professional perspective. But as a consumer / potential customer this logo does not inspire me to want to employ this company. If I were looking to hire catering company I would be looking for Cleanliness, quality and professionalism and I am afraid that is not the message i'm getting from this logo.
  5. Jhanson09 thread starter macrumors regular

    Feb 24, 2009
    kansas city, mo
    I'm in college but not for graphic design. I took a few entry level graphic design classes in high school. So maybe design hobbyist.

    thanks for the tip. So maybe a cleaner font with defined lines might give it a "cleaner" look?
  6. Sdashiki macrumors 68040


    Aug 11, 2005
    Behind the lens
    Spend a few hours (yes, hours) on some font sites. Many have the ability to show you your text in the font before you download:


    Try at least 10 before you decide what KIND of font you think works best. Then, based on that...choose 10 more in that style and find what works.

    Youd be surprised how much a font does for a design, both good and bad.

    And NEVER pay for a font...if you do...you're doing it wrong (this is not advice a pro would take, but who cares)
  7. Jhanson09 thread starter macrumors regular

    Feb 24, 2009
    kansas city, mo
    Thanks for the advice. I will play around with it and see if i can find a better one.
  8. design-is macrumors 65816


    Oct 17, 2007
    London / U.K.
    Ah no, not a hobbyist :p (kidding)

    As said already, the message you're giving out is a little confused. I'm feeling 'kids story book' rather than 'quality service with quality food'. Your choice of typeface is the main reason, but the clip-art style imagery re-enforces it well.

    You need to talk to your friend and work out what key points (unique selling point(s) / usp) you want to get across to the potential clientele.

    Then, as suggested above, research many different type styles and faces until you find one you feel fits with the usp and projects the image you want.

    keep in mind, good logo looks good and still conveys it's message when small, large, in colour, monotone etc etc. Many suggest you develop it in black and white and think about colour application later on.

    Hope that helps a little...

  9. Jhanson09 thread starter macrumors regular

    Feb 24, 2009
    kansas city, mo

    haha yes hobbyist. No where close to patient enough to make it into a career. I am actually a business finance major at the University of Missouri.

    Yes it definitely does. I appreciate you're help very much!
  10. eleven2brett macrumors regular

    Oct 20, 2008
    My first impression as well. I think that the picture could benefit from being less clip-arty.
  11. ezekielrage_99 macrumors 68040


    Oct 12, 2005
    Sorry the font is just too Papyrus for my liking.... I understand what you're trying to do her but you need to use a nice Humanist styled font like Vegur or Optima. Even Futura LT or Helvetica would be a nice clean font to start with.

    The overall composition look staggered, to me where the icon is placed breaks the meaning an readability (although I think the icon is pretty good, it's just not placed right).

    For icon ideas I would check out these:
    Smashing Mag


    Good luck !
  12. Cabbit macrumors 68020


    Jan 30, 2006
    If you replaced the text with "Dish Washers" then the font and logo would kinda work.
  13. Kwill macrumors 68000


    Mar 10, 2003
    If you have to ask...? ;)
    (Actually, it's kind of you.)​
  14. v66jack macrumors 6502a


    May 20, 2009
    London, UK
    First thought which came into my head was 'kids story book'. Probably not what your trying to achive from the design.

    I'd say smarten up the text face and work from there.
  15. THX1139 macrumors 68000


    Mar 4, 2006
    Friends don't let friends design logos. Seriously, with due respect to your attempt - do your friend a favor and tell him to hire a designer. A logo for a business is like naming your child; it will stay with them a long time. Already people are saying that your "logo" is dirty due to the type. Well, that is true, but there are a lot of other things wrong too.

    You might think you are saving your friend a few bucks by helping him out, but in the long run, you might cause him to lose money or not be successful. Yeah, for a startup business... identity is that important. Especially one that is trying to impress the public to purchase a service.
  16. dime21 macrumors 6502

    Dec 9, 2010
    I like this font for a garden center, or for a camping / outdoor store. It feels 'earthy'. But as others have said, a poor choice for food service.
  17. notjustjay macrumors 603


    Sep 19, 2003
    Canada, eh?
    Unless perhaps you're catering to schools and summer camps? :)

    I've definitely seen worse, though, just look around Google Images and you'll see what I mean.

    One thing to look at is the competition in your area, style, and price range. Look at what their logos and advertising materials look like. I'm not saying to copy them, but get a feel for who you're up against. If their materials are all super nice and clean, then yours must be too in order to be seen as an "equal".
  18. BBrandDesign macrumors member

    Feb 28, 2011
    Same here friend. I didn't like it. It doesn’t look like professional logo.

Share This Page