Logo Opinions

Discussion in 'Design and Graphics' started by damesJ, May 5, 2009.

  1. damesJ macrumors member

    Joined:
    Feb 16, 2008
    #1
    My father is starting up his own electrical business and I started to play around with some logo ideas. So far I came up with this one. I don't do any graphic design by any means so be openly critical. Any other creative ideas that I can do or play around with will be much appreciated. Thanks!
     

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  2. LeviG macrumors 65816

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    Nov 6, 2006
    Location:
    Norfolk, UK
    #2
    first thing - move away from the electric shock symbol, not exactly a good image for an electric business is it :cool:
     
  3. decksnap macrumors 68040

    decksnap

    Joined:
    Apr 11, 2003
    #3
    I'm not so sure... at first I thought the same thing, but on the flip side, it does say 'electricity' in no uncertain terms, and reinforces the fact that electricity isn't something to *%$# with without professional help.

    Just a thought.
     
  4. LeviG macrumors 65816

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    Norfolk, UK
    #4
    ok another perspective (as you think it makes sense) - if electric shock is the clearest form of identification how many other companies are going to be using it (or a plug for that matter) in their own logos
     
  5. damesJ thread starter macrumors member

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    Feb 16, 2008
    #5
    I'm not tied to the electric shock. I tried playing around with a light bulb. But I'm having trouble incorporating different symbols with "MDK".
     
  6. Kwill macrumors 68000

    Kwill

    Joined:
    Mar 10, 2003
    #6
    < rant >

    How many times have I heard, 'I'm not a designer but here's the one logo concept I came up with"? Perhaps I'll retire from the salaried logo design business and enter the free logo critique business. There is much more of a demand. :rolleyes:

    < /rant >

    At any rate, do more research. I'm quite certain your father has more than extension cords and bolts of electricity in his company truck. There's all sorts of wires and conduit and tools that can form the basis for interesting visuals.
     
  7. decksnap macrumors 68040

    decksnap

    Joined:
    Apr 11, 2003
    #7
    True, but you don't have to post if it bothers you. The chances of him paying you to do it are probably extremely thin.
     
  8. IgnatiusTheKing macrumors 68040

    IgnatiusTheKing

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    Nov 17, 2007
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    das Fort
    #8
    I think the icon is actually very good but I'm not crazy about the "MDK Electric" part, especially the color.
     
  9. murdock25 macrumors member

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    Aug 5, 2006
    #9
    How about "MDK Electric" in orange instead of black
     
  10. damesJ thread starter macrumors member

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    Feb 16, 2008
    #10
    Ok well I decided to take a new direction and use something else besides the bolt. Do you guys think this one is any better than the previous logo?

    Edit: For some reason the quality and colors came out kinda bad... but you get the idea.
     

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  11. Nugget macrumors 65816

    Nugget

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  12. greg555 macrumors 6502a

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    Mar 24, 2005
    Location:
    Canada
    #12
    The tips of the plug forms an (almost invisible) E, which stands for Electric of course.

    Pretty cool (but I'm an engineer not a graphics designer)

    Greg
     
  13. notjustjay macrumors 603

    notjustjay

    Joined:
    Sep 19, 2003
    Location:
    Canada, eh?
    #13
    I like the new one.

    Reminds me of the old Ontario Hydro logo.
     
  14. wongulous macrumors 6502a

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    Dec 7, 2002
    #14
    Both are stellar in concept and execution. Are you sure you're not experienced in this field? :)
     
  15. jecapaga macrumors 601

    jecapaga

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    Jul 1, 2007
    Location:
    Southern California
    #15
    much better. i like. now work on the 'electric'. that's just hanging down there like a lost baby.
     
  16. Designer Dale macrumors 68040

    Designer Dale

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    Mar 25, 2009
    Location:
    Folding space
    #16
    Quite a bit better. As mentioned earlier, do something to bring the word "electric" into a better balance with the rest of the logo. Don't stretch it out, add an element on either side to fill the space. Maybe move the word to the left and add a simple graphic in the right.

    And yes, you have talent.
     
  17. damesJ thread starter macrumors member

    Joined:
    Feb 16, 2008
    #17
    Thanks for all the input and compliments. I really appreciate it.
    As for the electric on the bottom, I'm not to sure what I want to do with that. I agree that it seems "lost" but I really don't want it to take attention away from the MDK. Its late now but I will play around with it tomorrow lol.
     
  18. JCastro macrumors 6502a

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    Feb 12, 2008
    #18
    I think both concepts have potential. I think the MDK in the second one needs to stand out a little more. I know you said that the color didn't didn't display quite right. You also do need to do something with the electric like others have said.

    Overall, you are on track with either one. A little tweaking and you will have something that should represent your dad's company well.
     
  19. jmann macrumors 604

    jmann

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    #19
    I didn't even notice it looked like a plug until you pointed it out haha, I thought it was just supposed to be an "E" for electric.
     
  20. kismoore macrumors newbie

    kismoore

    Joined:
    Jun 28, 2007
    Location:
    earth... presently
    #20
    I like it.

    The "D" as a plug is cute. I like it. The "Electric" sittin down there all alone is kinda sad. I would incorporate the word electric with the MDK in some way but keep the lettering simple block. Add a company slogan below the MDK.
    ~Local Electric Guru~ ... or somethin'.
    The best way to come up with a good slogan is to sit around an outdoor campfire and get silly... then get serious the next morning and make sure it's only 2 to 4 words long. You'll find a catchy keeper that people won't forget after they see/hear it the first time.
     
  21. rosalesemil macrumors newbie

    Joined:
    May 6, 2009
    #21
    I like it and I guess you're a pro! :)

    you got a good ideas.
    Good luck!
     
  22. Kwill macrumors 68000

    Kwill

    Joined:
    Mar 10, 2003
    #22
    This direction has more potential. There have been several comments on the tiny "E" within the plug. Perhaps it draws too much attention to one letter. Another thing that makes the entire concept appealing is the subliminal association of positive and negative energy implied by use of positive and negative spaces. I suggest taking it bit further. Why not actually plug the right half of the logo into the left? Also modify or come up with a font that looks like conduit or electrical cord.

    It takes a great deal of humility to subject yourself to open criticism. Good work so far. Before getting married to any concept, do a bit of research to see how really unique it is (or isn't).
     

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  23. jmann macrumors 604

    jmann

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    bump on a log in a hole in the bottom of the sea
    #23
    It's coming along, but I don't really like how skinny and "weak" the word electric looks. It is definitely improving by leaps and bounds though! :)
     
  24. snickelfritz macrumors 65816

    snickelfritz

    Joined:
    Oct 24, 2003
    Location:
    Tucson AZ
    #24
    I love the "plug inside the D" concept; it's recognizable, and not as cliche as the lightning bolt concept.

    I also think you virtually nailed the colors and fonts.
     
  25. macfearless macrumors regular

    Joined:
    Jan 15, 2008
    #25
    [​IMG]

    what about something like this? kinda plays down the "E" of the plug...
     

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