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Logo redesigns - why do they usually stink?
- Thread starter Roderick Usher
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Part of it is because you are used to existing designs. To me, though, a lot of modern redesigns suck because they are designed from committees and focus groups, rather than the good artistic design. Thus, you often end up with designs that are bland, boring, and that look like competitors. (Gotta keep up with those other guys).
I saw that new design recently, and had to do a double take. I didn't recognize it at all. Again, this looks like another design by committee. This is something else I've never figured out about these redesigns. What about the brand recognizition? Everybody knows the Ford blue oval, for example, so why go and change it to something nobody knows?
I was going to come in here and just talk about how we simply bond with older designs because its what we know. But I've not seen half of them and the old ones still look better.
Not seen that Barclaycard one yet. Things ugly and reminds me more of BT. I don't even see a B in that logo. That old one wasn't pretty either though.
Not seen that Barclaycard one yet. Things ugly and reminds me more of BT. I don't even see a B in that logo. That old one wasn't pretty either though.
You got to see the document presenting the new icons. It's soo absurd. I don't have it right now but on monday I can upload it if anyone want to see it.
I actually like most of the ones you posted as bad examples! The Blimpie one was better before (not sure who Blimpie are though) but the others look nicer.
Didn't they go bankrupt?
Woolworths in the uk has nothing to do with woolworths in other countries, oh and woolworths in the uk is coming back as an online retailer in June.
Didn't we go through all this with Pepsi??
When I first saw the new Pepsi logo I immediately thought it could easily pass as a new Korean Airlines logo.
The new Air France design has a nice font. But the new Tropicana thing looks horrible.
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I'm in agreement.
Some of those logos had to change, and when they did, they ended up better.
However, as I'm not American and don't have any sort of childhood attachment to the previous logo, maybe my opinion is a bit too objective. I'm not their target audience, after all. It looks good to me because I don't care.
