Logo redesigns - why do they usually stink?

Discussion in 'Community Discussion' started by Roderick Usher, Feb 28, 2009.

  1. Roderick Usher macrumors regular

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  2. Jaffa Cake macrumors Core

    Jaffa Cake

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    #2
    Looking at the examples you give, I'd suggest that they only suck 70% of the time.
     
  3. northy124 macrumors 68020

    northy124

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    #3
    Tropicana and Blimpie ones suck the others are kind of nice.

    I guess they suck more to you because your used to them?
     
  4. steve2112 macrumors 68040

    steve2112

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    #4
    Part of it is because you are used to existing designs. To me, though, a lot of modern redesigns suck because they are designed from committees and focus groups, rather than the good artistic design. Thus, you often end up with designs that are bland, boring, and that look like competitors. (Gotta keep up with those other guys).
     
  5. iJohnHenry macrumors P6

    iJohnHenry

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  6. steve2112 macrumors 68040

    steve2112

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    #7
    I saw that new design recently, and had to do a double take. I didn't recognize it at all. Again, this looks like another design by committee. This is something else I've never figured out about these redesigns. What about the brand recognizition? Everybody knows the Ford blue oval, for example, so why go and change it to something nobody knows?
     
  7. Dagless macrumors Core

    Dagless

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    #8
    I was going to come in here and just talk about how we simply bond with older designs because its what we know. But I've not seen half of them and the old ones still look better.

    Not seen that Barclaycard one yet. Things ugly and reminds me more of BT. I don't even see a B in that logo. That old one wasn't pretty either though.
     
  8. PeterQC macrumors 6502a

    PeterQC

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    #9
  9. r1ch4rd macrumors 6502a

    r1ch4rd

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    #10
    I actually like most of the ones you posted as bad examples! The Blimpie one was better before (not sure who Blimpie are though) but the others look nicer.
     
  10. mickbab macrumors 65816

    mickbab

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    #11
    What do you think about Woolworths?

    I think the new one is too modern and not "built to last".

    [​IMG]
     
  11. Zyniker macrumors 6502

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    #12
    The new Tropicana design is pretty horrible...not only does it look worse than the last iteration, but it actually makes it harder to tell the different types of juice apart.
     
  12. noaccess macrumors 6502

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    #13
    Didn't they go bankrupt? :confused:
     
  13. northy124 macrumors 68020

    northy124

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    #14
    In the UK they did, not sure about US or elsewhere.
     
  14. nick9191 macrumors 68040

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  15. nick9191 macrumors 68040

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    #16
    Woolworths in the uk has nothing to do with woolworths in other countries, oh and woolworths in the uk is coming back as an online retailer in June.
     
  16. noaccess macrumors 6502

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    #17
    Thanks :)
     
  17. KingYaba macrumors 68040

    KingYaba

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    #18
    When I first saw the new Pepsi logo I immediately thought it could easily pass as a new Korean Airlines logo.

    The new Air France design has a nice font. But the new Tropicana thing looks horrible.
     

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  18. MacNut macrumors Core

    MacNut

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    #19
    All the new ones look better except for Tropicana, Sunkist, and Blimpy. The Red Sox use both. Neither of them are really new. I kinda like the old Sysco better.
     
  19. dr.devious macrumors regular

    dr.devious

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    #20
    I actually like the new Jack In The Box logo.
     
  20. Abstract macrumors Penryn

    Abstract

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    #22
    I'm in agreement.

    Some of those logos had to change, and when they did, they ended up better.



    However, as I'm not American and don't have any sort of childhood attachment to the previous logo, maybe my opinion is a bit too objective. I'm not their target audience, after all. It looks good to me because I don't care. ;)
     
  21. xodonniedarko macrumors 6502

    xodonniedarko

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    #23
    The new Pepsi logo always reminds me of Obama's campaign logo, and that annoys me.
     

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