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Discussion in 'Community Discussion' started by Roderick Usher, Feb 28, 2009.
Why do logo changes suck 90% of the time?
Looking at the examples you give, I'd suggest that they only suck 70% of the time.
Tropicana and Blimpie ones suck the others are kind of nice.
I guess they suck more to you because your used to them?
Part of it is because you are used to existing designs. To me, though, a lot of modern redesigns suck because they are designed from committees and focus groups, rather than the good artistic design. Thus, you often end up with designs that are bland, boring, and that look like competitors. (Gotta keep up with those other guys).
Didn't we go through all this with Pepsi??
I saw that new design recently, and had to do a double take. I didn't recognize it at all. Again, this looks like another design by committee. This is something else I've never figured out about these redesigns. What about the brand recognizition? Everybody knows the Ford blue oval, for example, so why go and change it to something nobody knows?
I was going to come in here and just talk about how we simply bond with older designs because its what we know. But I've not seen half of them and the old ones still look better.
Not seen that Barclaycard one yet. Things ugly and reminds me more of BT. I don't even see a B in that logo. That old one wasn't pretty either though.
You got to see the document presenting the new icons. It's soo absurd. I don't have it right now but on monday I can upload it if anyone want to see it.
I actually like most of the ones you posted as bad examples! The Blimpie one was better before (not sure who Blimpie are though) but the others look nicer.
What do you think about Woolworths?
I think the new one is too modern and not "built to last".
The new Tropicana design is pretty horrible...not only does it look worse than the last iteration, but it actually makes it harder to tell the different types of juice apart.
Didn't they go bankrupt?
In the UK they did, not sure about US or elsewhere.
Apart from blimpy they all look better
Woolworths in the uk has nothing to do with woolworths in other countries, oh and woolworths in the uk is coming back as an online retailer in June.
When I first saw the new Pepsi logo I immediately thought it could easily pass as a new Korean Airlines logo.
The new Air France design has a nice font. But the new Tropicana thing looks horrible.
All the new ones look better except for Tropicana, Sunkist, and Blimpy. The Red Sox use both. Neither of them are really new. I kinda like the old Sysco better.
I actually like the new Jack In The Box logo.
I'm in agreement.
Some of those logos had to change, and when they did, they ended up better.
However, as I'm not American and don't have any sort of childhood attachment to the previous logo, maybe my opinion is a bit too objective. I'm not their target audience, after all. It looks good to me because I don't care.
The new Pepsi logo always reminds me of Obama's campaign logo, and that annoys me.