logos with lines

Discussion in 'Design and Graphics' started by kat.hayes, Sep 8, 2012.

  1. kat.hayes macrumors 6502a

    Oct 10, 2011
    1. is there a name for the style of logo such as the IBM logo where it is made up entirely of horizontal lines and not an actual font?

    2. do you consider the yellow shapes in the Sprint logo to be lines or shapes?


    Attached Files:

  2. twiggy0 macrumors 6502

    Oct 8, 2009
  3. Hexiii macrumors 65816


    Jun 30, 2011
    Prague, Czech Republic
  4. citizenzen macrumors 65816

    Mar 22, 2010
    1. Bad Design (At least as far as that logo is concerned, though I'm sure many would disagree)

    2. Shapes
  5. tech4all macrumors 68040


    Jun 13, 2004
    1) The IBM logo is probably a font with lines going through them.

    2) Shapes. A line would be more uniform. Here you have the edges making unique contours.


    Blue represents reliability; we associate blue with the sky and water which are always there. The lines represent speed and dynamism (taken from the link below). The tight tracking/kerning shows that they are strong and solid (as well as the use of all capital letters).

    Not trying to change your opinion, just showing the meaning by the design elements of the logo. Course the meanings COULD be subjective still.

    Here's a page from IBM's site describing the logo.
  6. citizenzen macrumors 65816

    Mar 22, 2010
    Yeah ... I would criticize one of the most famous logos of our time.

    I was just reacting to it on a personal level.

    I would be very interested in hearing the reasoning behind the design.

    It might make more sense to me then.

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