I posted this in response to someone else's post and thought I would make my own thread of it, as others mostly likely agree. Please chime in. The iPhone is not just a cell phone. The iPhone is a huge advance in technology. The price is steep, but then you realize it's not just a phone. In fact, phone use seems archaic in comparison to all the other uses of this "phone." I held out for the longest time--wanting the most basic cell phone for ten years with no gadgets or anything--just needed a phone, but the iPhone is not a gimmick like some fancy phones out there. It is not a fancy phone--it's a whole new approach to communication. Because some of the apps are simplified for the iPhone, it makes some things even easier to do on the iPhone than they are on a computer--except word processing. If it weren't for the need to type papers and edit media, I think we could do most of our business and fun on the iPhone. So, the expense is there, but it's worth it, and buyer's remorse most likely falls to the wayside after you start using your iPhone, (happened to me), even for those who don't feel they can afford it. Once you start using it, you begin to feel like you can't afford to not use it. Now that's a good product.