I couldn't find the "love it" threads via a search, so forgive me if this has been stated. One happy thread in a pool of negative ones can't hurt I went to the grocery store with my iPhone 4 because I use the Groceries app on it when shopping. It fits in my front pocket so perfectly due to the simple design. It's like a slab of metal or something, just basic, slim, yet not so lightweight that you forget it's there. For those who have it, you know what I mean. For those who don't, just wait until you get your's. It's awesome. I know the phone has had issues, and there are competitors, but in my humble opinion, there is no cell phone like the iPhone. I see why people stand in line for hours to get one.