I was all spun up to get the jet black phone, but after seeing the jet and matte versions side by side in the Apple Store I too have decided the matte black is nicer.
Another forum member posted pictures of the Jet Black being handled extensively at a local carrier store and it looked terrible with fingerprints. Sure, Apple makes it look perfect, but in real world applications, it's far from perfect. Matte Black looks great. I actually opted for Gold. Wanted a different bezel color this year.
I'd love a black iPhone 7 plus... but I only want it flat black on the back, white on the front. Black front iPhone is boring after a while. Just a black face, no color gets depressing after a while.
i wish my iphone se would have had a matte black finish, bravo apple for coming out with these finishes. The skins you can buy online simply fail in comparison to these new finishes.