Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
my immediate response... ewwww!

I'm just happy that this is not being marketed to me. I like my high end extremely expensive Apple products.
 
I like this a lot! I think it's going to sell extremely well.

The width/length ratio looks like 4" to me.

To all the haters:

Apple's adjusting their strategy to a changing market. That's a good thing.

For lots of people, cheaper phones are 'good enough'. Proof: the iPhone 4 still sells extremely well.

Building 'the best phone' no longer gives you an edge when people don't care for the difference between 'good' and 'best'. This used to be different two years ago, when the iPhone 4 really stood compared to competition and previous iPhones.

How I think Apple will diversify their two iPhone lines:

1. iPhone 5S. Fastest hardware, available in 16/32/64 GB. LTE. Extremely good camera. Fingerprint reader.
2. Cheap iPhone. Roughly the same specs as the iPhone 4S, no LTE, 8 GB only. Thicker and heavier, but with colors.

Quite bluntly - there's more competition than when the iPhone first debuted. Newer phones have comparable OSes and specs at lower price points. Some will buy Apple no matter what. Others buy based on many factors with price being one of them.

Apple can lead the industry - but it can't ignore it either.
 
If it can allow me to buy a nearly disposable iPhone every year without a contract for about $300, I definitely will buy one of these. The iPhone's technology has advanced enough in the last few years that each successive release is going to just be a speed bump, not necessarily must-have innovation. Therefore, last year's iPhone technology isn't such a huge step back people make it out to be. My only reservation is that I would need a model with 64 GB or more. The cheap phone may just come in 16 or 32 GB (or 8).
 
The end is nigh

Here is my hope:

1) Apple is aware that iPhone has come and gone. It revolutionized smartphones, made them a lot of money and they will milk it for years to come.

2) iPad has come and gone. It created the tablet category, made them a lot of money, etc.

3) Apple is an innovator and a revolutionary, and its following wants new revolutions. Without that Apple will lose its might and become just one of the tech companies. iWatch, and iTV are coming to revolutionize their categories.

If Apple is not aware of this, and literally does not revolutionize something this year, and instead starts coming up with versions and colors of same old product, it will sadly deflate and become an ordinary tech company -- on their way to become irrelevant.
 
Seriously. Nobody wants to touch cheap plastic phone cases. That is the last thing that any self-respecting apple fan would tolerate.


/s

I love that you said that in sarcasm.

Because that's exactly true. How important are the materials used for the casing if you put it in a silicon or plastic case anyway? Which, I am sure is more than a majority of users. I see (my experience only I admit) very very very few "naked" iPhones in the wild.
 
Here is my hope:

1) Apple is aware that iPhone has come and gone. It revolutionized smartphones, made them a lot of money and they will milk it for years to come.

2) iPad has come and gone. It created the tablet category, made them a lot of money, etc.

3) Apple is an innovator and a revolutionary, and its following wants new revolutions. Without that Apple will lose its might and become just one of the tech companies. iWatch, and iTV are coming to revolutionize their categories.

If Apple is not aware of this, and literally does not revolutionize something this year, and instead starts coming up with versions and colors of same old product, it will sadly deflate and become an ordinary tech company -- on their way to become irrelevant.


You should work for Newsweek. You're good.
 
Well, kind of like the Nexus 4, but with a tiny screen, slow processor, crappy camera and a stale OS.

Nexus 4 isn't exactly the bread and butter of camera phones with its washed out imagery. Doesn't help that the phone chokes too any time you try to do anything intensive and starts throttling. That stale OS is still more than satisfactory for the target market of this phone.
 
So get the iPhone 5. It's cheaper.

Say what?!?! Seriously Squilly, this is why you will never make it in the business world. The iPhone 5 is a $600+ phone. The $300 quoted here is the retail price. Not the subsidized price that you pay your cell company. This would be a free phone at Verizon, ATT and Sprint. This is designed for the rest of the world where they pay full price for the phone, but get a much reduced rate per month than US.

Understanding what you are paying for and not being ignorant: Priceless. Basic business 101....
 
Um - but they do market it...

https://www.apple.com/iphone/design/

Scroll down about 1/3rd of the way down.

Cool page. I especially like the statement that

A crystalline diamond cuts this beveled edge.


I mean, all those other manufacturers use diamonds that are NOT crystalline. But Apple uses diamonds that are actual crystals. That is the sort of thing that sets Apple apart from every other user of diamond abrasives. It is truly magical.


/s
 
trust the leaks. they hardly seem to be wrong. especially when all the major apple rumour sites are reporting it
 
When was the last time Apple went after a new market?

Maybe the Mac Mini

anything else?

I mean, sell another device that is not the best.

Again Mac Mini is maybe one example, though you could argue it isn't

This is different from the Mac Mini. The Mac Mini's only reason for being cheaper is that it doesn't include a display by default. Include a display and the price shoots up to well over a thousand bucks. The innovation was that now you could bring your own display, and save a whole lot on computer upgrades. This is purely a cheaper iPhone. I don't believe they've ever done anything like this.
 
Quite bluntly - there's more competition than when the iPhone first debuted. Newer phones have comparable OSes and specs at lower price points. Some will buy Apple no matter what. Others buy based on many factors with price being one of them.

Apple can lead the industry - but it can't ignore it either.
That's true, but I think you can't ignore the fact that the mid-end segment has become good enough for most people.

Proof (again): popularity of iPhone 4 world wide, 2 years after its release.

There is strong demand for an iPhone at lower price point, you can't let your product portfolio be based on 2-year old phones in such a segment.
 
What do they mean by "smaller"?

I sure hope they don't shrink the iPad's screen...the mini is just...ugh, there to placate people who don't know any better. Bigger might be better, as the iPad still is too small to replicate lots of types of pages...

If they mean shrink the sides, well currently they're great to hold on to. Don't think I want those shrunk either. What I would like is better speakers though...

Glad to hear they're really doing a cheaper iPhone. I assume it'll just be a (kind of absurdly long in the tooth) early 2011 dual core A9 again, but whatever, that runs current iOS well enough, and they really, REALLY need to get iOS in more hands. They need to be on every carrier, and hitting more price points. This looks like a perfectly nice design, and probably perfectly decent specs (if underwhelming compared to lots of android devices...but then it seems like Android needs a lot more CPU to do the same thing).
 
And T-Mobile's plan is trying to fix that issue. I'm sure the other carriers will be hopping on too.

I'm not sure how this made your point? Your point was that the iPhone 5 is cheaper. It is not. And Tmobiles plan is no different than Verizon or anyone else's, the difference is that the subsidized price is excluded from the monthy plan costs and instead is a separate charge (only difference is once 24 months is up you no longer have to pay it).

EITHER WAY the iPhone 5 is a $600+ phone and this is a $300 phone. It is NOT cheaper than an iPhone 5.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.