Lowe's to Deploy 42,000 iPhone 4 Devices to Stores

Discussion in 'iOS Blog Discussion' started by MacRumors, Sep 9, 2011.

  1. MacRumors, Sep 9, 2011
    Last edited by a moderator: Sep 11, 2011

    MacRumors macrumors bot


    Apr 12, 2001


    Bloomberg reports that home improvement store chain Lowe's is deploying 42,000 iPhone 4 devices to its workers next month.
    The move is an attempt to better compete with rival Home Depot, which introduced a similar program last year with Motorola handhelds.

    Each store will be receiving 25 devices that "will be enabled for mobile calling, e-mailing and text-messaging as well as processing credit and debit card purchases".

    Article Link: Lowe's to Deploy 42,000 iPhone 4 Devices to Stores
  2. Shrink macrumors G3


    Feb 26, 2011
    New England, USA

    42,000 x $? = a good day's sales.

    In the larger picture a drop in the bucket - but Apple keeps doing it over and over.

    Pretty impressive.:)
  3. talmy macrumors 601


    Oct 26, 2009
    Seems to me Lowe's could have saved much money by using iPod Touches and having Wifi in their stores. They might have Wifi already. Doesn't seem like they need a phone for this.
  4. j-traxx macrumors regular

    Jan 19, 2005
    South Dakota, USA
    Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_5 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8L1 Safari/6533.18.5)

    Huge big box store. Where is the lumber manager brad? Find my manager. Bam. Gps. iPhone over iPad.
  5. ericinboston macrumors 68000

    Jan 13, 2008
    Unless Apple gave them some kind of deal to boost their iPhone 4 sales figures...not that they necessarily need a boost, but 42k orders is a nice order and gets Apple that much closer to being #1 in the Smartphone market. Apple doesn't need to be #1 in the MP3 Player market...have been for a long time.

    The Touches run at about $229 and $299...iPhone 4's could have been matched in price (or come very close) to make it more attractive.

    So who's the carrier? ATT?
  6. joelobrien macrumors newbie

    Jan 11, 2011
    Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_5 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8L1 Safari/6533.18.5)

    I am a Lowes employee. We started using the iPhones in our store (1522) last week. They are using the phones because they plan to replace our landlines with them. The store does run the phones off of wifi. If a unit is taken from the store, it fails to operate except for the gps locating services. So far they have made things much easier in the store. It doesn't carry all the operations of an LRT scangun but does seem to facilitate things by giving us the ability to scan stock and see general information.
  7. MacDuff2000 macrumors member

    Nov 10, 2009
    Plano, TX
  8. apparatchik macrumors member

    Mar 6, 2008
  9. TheRealTVGuy macrumors 6502a


    Jul 21, 2010
    Orlando, FL
    In a matter of speaking, yes! Even if Apple drops the price of the iPhone 4 when the next one arrives (hopefully soon!) they will undoubtedly see a drop in demand. So how do you move 40,000 units of last year's product? Sell it Lowe's of course.

    Now, Apple is a master at supply/demand/etc. and this deal has probably been in the works for a while, but its still a good use of a previous generation product.
  10. Caliber26 macrumors 68000


    Sep 25, 2009
    Orlando, FL
    Thank you!! I was just thinking, what a creepy-looking guy they chose for this picture. He looks so excited, doesn't he?
  11. Consultant macrumors G5


    Jun 27, 2007
    Update: oops looks like it's answered above.

    Yeah, that would have saved money. Interesting that they didn't do iPod touch with the case that provides credit card etc functions.
  12. frunkis54 macrumors 65816


    Apr 2, 2009
    now one of the reasons you won't get any help at lowe's they will be talking on the iphone 4 instead of helping customers.
  13. HiRez macrumors 603


    Jan 6, 2004
    Western US
    But I don't understand how Lowe's can write custom software for it if it's not "open". How can it possibly work! I'm sure businesses will be ordering up Android phones and tablets by the tens of thousands once they catch on.
  14. talmy macrumors 601


    Oct 26, 2009
    Are you joking?

  15. kasei macrumors 6502a


    Dec 30, 2003
    Los Angeles, CA
    Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_5 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8L1 Safari/6533.18.5)

    I wonder which MDM will Lowes use to manage that many phones?
  16. Cheerwino macrumors regular

    Jan 26, 2011
    Sounds good

    I can see how this could be very successful. Those stores are huge, so being able to contact other employees and managers to ask questions instead of hoofing it all over the store would be helpful and should speed up shopping. Would also be nice to be able to make purchases on the spot with an associate for items like appliances, paint, locks, lumber and plants.

    If you've worked in corporate, you know the cost to implement this kind of initiative in time, training and such far exceeds the actual cost of the devices. As a Lowes shareholder, I'm glad to see them pursuing this strategy. :cool:
  17. DeathChill macrumors 68000

    Jul 15, 2005
  18. rdlink macrumors 68040


    Nov 10, 2007
    Out of the Reach of the FBI
    I agree. I also see where IOS5 and iMessage would be very helpful in communicating with fellow employees via free texting.
  19. SteveSparks macrumors 6502a


    Jan 22, 2008
    St. Louis, MO.
    I best for the cost of bulk data, its cheaper to use a vpn cellular solution than equip all the stores with wifi equipment and have to maintain the setup. If I were ATT I'd put a cell tower on top of every store.
  20. toddybody Guest


    May 13, 2010
    On Mars, thinking about my father...
    I worked for Lowes 3 years in college. Trust me, these phones wont last long (Forklift racing is a b*$ch).
  21. QuarterSwede macrumors G3


    Oct 1, 2005
    Colorado Springs, CO
    All the stores already have wifi. How do you think their old scanners communicated?
  22. DESNOS macrumors 6502

    Aug 24, 2011
    If the electricity is out, then so is WiFi. Employees could still stay in touch via 3G if they have to. Plus, WiFi does have a much more limited range than 3G does.
  23. Trauma1 macrumors 6502a

    Jun 15, 2009
    Are you implying that iPad doesn't have GPS? Because 3G iPads do...
  24. Cinch macrumors 6502

    Sep 18, 2005
    Bad news for Apple

    I think this cheapens the iPhone brand. I hope Apple did not give Lowe's any discount.

    Think about it. If you love your iPhone and believe it is a distinguish personal device that sets you apart from those Android phones, why would you want to see a chain hardware store use it as a commodity work tool?

    I for one don't think this is a good idea.:mad:

    Let Samsung, Motorola etc. play the cheap plastic phone produce in masse game. If Apple play the volume game, then they are surely to loose against the Asian plastic makers. Why would you want to race to the bottom with the Asian clone makers?
  25. rdowns macrumors Penryn


    Jul 11, 2003

    Where do people get this stuff? It's a freaking phone, a tool to get things done. Distinguished personal device. :rolleyes:

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