Here in Canada, none of the telecoms allow you to sign up for a plan directly on the new iPad. This is only allowed on the original iPad and iPad2. If you have a new iPad, you have to call your service provider or visit in store, have a credit check done and sign up for a recurring plan. Is this the same in other countries? If so, this is a major step back. I'm thinking of returning the WiFi+4G in exchange for a WiFi version. EDIT: Here's an outline by an employee of one of the big 3 Canadian telcos: ^ So yes, Apple's ease of use has been severely compromised by the Canadian carrier's greed. We need to make a big fuss about this to get them to change. When the original iPhone was launched with 100MB maximum plans, Canadians took to the Internet to protest and all the carriers changed their minds and offered 6GB plans for $30. Let's do this again!