It really depends on who you are and where you live.So you’d pay far more in car payments, insurance and parking? Or do you think everyone only works days with accessible public transit on this planet?
Let's look at this, it is $200 for 30 rides valued at up to $15 each. Where I live, Lift costs $0.90 per mile, so each ride can be about 16.7 miles maximum. That makes the total value of this package 501 miles.
I easily drive 1,500 miles a month in an Electric Vehicle, so I would realistically need a 90 ride package, something that isn't offered, but let's compare to 60 rides at $400.
My monthly car payment is $200, my insurance on said car works out to $60/month, I pay abut $15 max per month for charging, I'll even through in cost of tires and brakes at about $10 a month. That means my monthly cost to drive is $285 and I can go where I want, when I want. I have no other real maintenance but tires and the very rare brake job. There are no oil changes, etc. I don't even have to stop at a gas station unless I need to use a restroom and get something to drink at the convenience store or get the car washed. I also get access to the carpool lane, something the state of California is trying to deny to Lyft, Taxis and other similar services unless they have at least 2 passengers plus the driver because having the driver and a single passenger isn't really taking a car off the road.
I live in an area where I don't have to pay for parking unless I go downtown and in certain cities I even get free metered parking because I have an electric vehicle.
Now for me this works out cheaper, but look at the price difference, if I lived downtown and had to pay for parking every day or I had a poorer driving record and my insurance was more, etc. It could easily work out in favor of a Lyft plan, but you do loose a bit of the freedom of going where you want, when you want without relying on someone else. So, the real question is what is that freedom worth to you? Some will be ok with giving that up and others won't. That is why competition is so important, because everyone values things differently and that is OK, but we need to realize that everyone has different situations and just because something works for us, doesn't mean it will work the same for everyone.