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This is the issue great business model but bad for consumers, Apple makes own chip. Apple pumps out different chip every year with a new batch of systems, not much innovation in hardware, just customers who keep buying. With not much gain. At least with intel there was usually a delay in release, making the release a worthy upgrade. This devalues systems when you’re spending thousands on systems. Especially their pro systems and I say that loosely now as I question the pro offerings (as a pro)
 
I mean… "rumored product that'll ship mid-2024 is faster than product that shipped early 2023, and has already been replaced" is just not that big a deal.

As for Intel, I suspect Meteor Lake's power draw will still be a lot higher.

IMO It was too early to end the M2 cycle. I guess Apple have already forecasted the 2024 market and is expecting some major competition in ARM chips otherwise they could have continued milking the M2 series for at least another year.
 
This is the issue great business model but bad for consumers, Apple makes own chip. Apple pumps out different chip every year with a new batch of systems, not much innovation in hardware, just customers who keep buying. With not much gain. At least with intel there was usually a delay in release, making the release a worthy upgrade. This devalues systems when you’re spending thousands on systems. Especially their pro systems and I say that loosely now as I question the pro offerings (as a pro)
This is only true if you buy a new laptop every year. And that only applies to the M3 Pro and not the M3 and M3 Max. Just how many people are there who replace their $2-3,000 laptop every year? People do that with phones, but not with laptops. Were you planning on upgrading from an M2 Pro to an M3 Pro before this article? I would guess no. If someone’s upgrading from an Intel Mac or an M1 Pro, it might be worth it. There’s a reason Apple tailored their event for people who were more likely to upgrade, not for the people who are not upgrading no matter what since they bought new machines 9 months ago.
 
Apple are getting smarter and smarter at the upselling game.
Getting buyers to move away from M3 Pro to leaning towards M3 Pro Max.
Now we know the true Pro Max = Profit Max.
As long s users keep feeling the need to have the latest and greatest while what they have is already great.

i mean i can see very limited users who can benefit going m2 to m3 now.
 
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I decided to go for a refurbished M2 Pro 16 w/ 12 core CPU, 19 core GPU and 16 GB memory at 2150€.

Wondering if that is a good choice considering I don't really have any "Pro" user tasks like video editing and just want a capable machine for the next 7 years with a great display and battery life. Currently I am running a 7 year old dying Windows machine.
 
I'm not sure why people like black. Black in general is a fingerprint magnet, so let's see how this new colour turns out.
As I’ve said before, once you go black, ain’t no going back. I personally love my silver MBP and don’t care for colors but how else is everyone at Starbucks (and Panera bread) know how uhm cool you are.
 
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The downside of the SoC approach is the lack of flexibility. What if I want more CPU power and/or RAM but don't care at all about the GPU?
Exactly the problem I've been complaint about. Depending on the industry, you don't need both. Also, if Apple actually ever get serious about gaming, they can't expect people to buy crazy expensive Macs just to get the GPU capability to play AAA games.
 
No matter what Apple releases people will be unhappy and performance or price. I bought the M1 Max max in early 2022 and it has saved me hundreds of hours in 684 days of constant use. It has been an incredible investment that has reaped me 100x the investment in being able to meet hourly deadlines for multimedia content generation. For those who are making money off these machines the edge Max apple silicon gives is worth every penny. Max guy is a tool and using clickbaity titles to get views. If the M3 Max is 20%+ faster than m1 when the actual reviews come out than m1 I am hitting buy on the m3 max in my apple cart. i am glad they also have the 128gb option.
 
I find it hard to believe that if Apple's machines go to 10, there are tons of people who need a 12 and are frustrated. I feel like if that 10 is not enough for you, you are probably doing something that needs a 20 or 100, way beyond what Apple sells.

Just seems unlikely that Apple's machines are "not quite enough" for so many people.
 

“M3 Pro Chip Barely Faster Than M2 Pro in Unverified Benchmark Result”


This statement says everything you need to know.

Can we wait for some real world testing before losing our minds?

The result is plausible.

As far as real-world testing, it'll probably be a while. It looks like the embargoed reviewers only got the M3 and M3 Max.
 
For those who follow chips, the modest performance boost of M3 is not a surprise. Taiwan Semiconductor(TSM) started struggling with the N3 process node shrink in 2020. Die shrinks which between previous nodes were 2-2.2, are barely 1.7 in N3. More importantly n5 to n3 brought zero shrink on SRAM memory meaning no improvement in speed or memory density. So Apple was forced to adapt chip design architecture and hence we see reduced memory bandwidth and the importance of the announcement of improved memory allocation. They also made significant changes in processor core work allocation, which has made geekbench score suspect in the near term. So that all said I would argue the real story of a sea change in the relationship between chip hardware, circuit design, OS is introducing fundamental changes in the whole system design stack. It is also very clear that node shrink marketing (ie n5 to n2b n3e or n3d in TSM case) has become functionally meaningless. I can provide references for those wanting to geek out.

Then we should expect almost no real phone cpu speed improvement in next few years?
 
I’m guessing the M1 Pro/M2 Pro were just too good and took some of the spotlight away from their Max variants - the M3 Max is a beast, but to maximize its upsell potential, Apple decided to gimp the M3 Pro.

It makes the gap between the base M3 and M3 Pro more insignificant tho - as mentioned by others, the Pro is potentially turning into a base chip with some added benefits like an additional external display and GPU cores/raytracing, but only a minor performance bump.
 
All the reviewers with these machines already are straining at the leash to release their reviews. We need to go back to the old days where reviewers were in control, not corporations.
 
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Disappointing, and based on the comments from others there are many of us. With these shady practices Apple is pushing me more and more away, was planning to buy an M3Pro MBP but no way, they ask too much for nothing while I can get more for less with Windows. Next I am selling my iPad mini and then iPhone and I’m done with this ecosystem.
 
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The problem is that silicon competitors are improving at a much faster rate so Apple's watt/performance superiority will be very short lived if it continues at this pace.

Apple is still ahead for now.

Intel has a long ways to go, and AMD isn't even trying.

Qualcomm's announcement is for something shipping next summer, and draws a lot more power than Apple, too.
 
I disagree. The current M2 Pro pretty much hits the sweet spot for performance in a corporate environment, so I agree with Scoob in that these numbers are fine.

I also disagree that it somehow forces users to the Max.

It doesn't; despite what some believe. Most buyers don't care about specs, they want a machine that meets their needs at a price within their budget.

And there is a difference between wanting and needing more powerful chips.

Exactly' just as there is a difference between those who just use teh machine to do stuff and measurbaters who obsess over specs.

Not sure what disagreeing means in this context—they did it for reasons, and the reason is to sell more Max chips. Inherently that’s less good for us, the public.

Considering the base M2 Pro and M3 Pro start at the same base price in the US they've introduced a more powerful machine for the same money. No one is forced to buy a Max since the Pro is likely to be more than enough for most users.

I get that these boards are apologist, but does anyone actually believe that’s not why this was done, in the current rough waters for all laptop sales.

I don't, considering most users just want to know if it will be fast enough for them and don't really care what's under the hood. If Apple wanted to push people to the Max chip they'd just have an M3 and M3 Max so users who need more than an M3 would have to get the much more expensive Max. Instead they have 3 levels of performance to give users more choices.
 
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Tim sat on his throne (iPhone 15 pro, it was nice and warm) and declared M3 Pro be limited. And so it was.

Kings of the up sell.

I just really wonder, after they had an event called scarily fast… that one of the processors was scarily pulled down a notch (performance core) or two
 
So it seems I had a good deal: I bought brand new 16 M1 Max from Apple reseller more than 35% discount two month ago... 😂😂😂
MacOS will take 15 minutes to boot, menus will be laggy and you’re only going to have 4 hours of battery life.

Joking! You got a great deal. If you need all that power.
 
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