This case is a bit different than the other 10.X updates. There is much attention from media, pundits, and consumers alike because both Vista and Leopard are being released a about the same time. A sort of direct competition between the two major OS releases has been built up. Direct comparisons will be made more than ever before. I can picture it now in a CNN bit having a side by side comparison of the two. A show down for consumers so to speak.
Not saying I care about an new interface look or not. Doesn't matter to me.
Just saying this OSX update is a bit different than before. Apple and OS X have reached new heights in media and public attention. More than ever the world will be watching and comparing it to Windows (Vista). And unfortunately they easiest thing for the average person to use to compare to two by what they see(ie eye candy) A lot of people(mostly Windows users of course) WILL be impressed with Vista wether we like it or not.
I definetly agree. If you have the world stage, you dont want to be talking about stuff that has no bearing on non-OS X users such as how much faster, new File systems or Animation code. Nope, you want to show them something they all will say whoah that looks cool. So they go down to the local Apple store and try it out. People arent going to run down to the Apple Store to try out Spaces. They might have went to try out Expose (take the Mac Pro with the largest screen in the store, open up ALL the apps including Pro Apps. Make sure to click play on a couple videos on on slideshows in picture programs. And then hit Expose!
I think a commercial with a power user using OS X. Using Expose, Tab. Minimize. Slow Minimize. Dashboard. Would be really great cause people would be like holy crap! I cant do any of that on my computer and it doesn't look half as good. Thats what you need tos how them. The cool little things that awe people in order to grab their condition. Then you pull them in and slap em around a bit for using Vista.