Why would they expect it cheaper? If they made "up to date" cover 3 months, the people who bought a computer 3 months and 1 day ago would be mad. You can't please everyone. The fact is that Apple did not promise these people that they would get Leopard cheap, and if they asked on here, anyone would have told them that Apple's policy towards up to date was that it was only usually covering a few weeks before they announced a new OS. You should give Apple some credit for being fairly flexible with their start dates, as people obviously are getting the up-to-date disk who ordered their computers before October 1st.
What makes me laugh is the amazing attitude that people have when seeming to "expect" that they will get a free upgrade when there is no evidence to that effect.
If you can't afford $129 for Leopard, don't pay it. Tiger is still a great OS.
what apple is really doing is this: "You still baught a computer within the month in which we said our new OS was coming out? For being so dumb why don't we make you feel better by allowing you to upgrade: all you have to do is pay around $6.00 to correct your stupidity"