Has Apple given up on pro users?
I regard myself as relatively new to the world of Apple. I was advised to get a mac when I was starting out setting up a studio (audio/visual) by one of my tutors at college. At the time I knew next to nothing about computers.
I seem to have entered the Apple bubble just before the point where the change in processors occurred (and just after they dropped the name Apple computers). (It was also the time when Logic; Final Cut and Shake were maturing, having been bought by Apple only a few years before).
Generally, my experience so far with Apple has been good, but, If I had my time over, knowing what I know now, I would seriously consider NOT getting a mac, and not entering the Apple bubble. However I am stuck with the mac because of the investment, for better or worse. PC's seem to have backwards compatibility, and creative software can be had for similar prices as Apples' (e.g Adobe; Cubase). It is open not closed. And I can get more bang for my buck with a similar priced PC as my G5 cost at the time.
If the PPC is to be dropped it will confirm my suspicions that Apple have ceased to understand/ support care about its pro users ie creatives. Following the introduction of the new Intel only OS will be the upgrades to the intel only Logic and Final Cut (and I'm already locked out of some of Adobes' upgrades which are intel only), and, in time, as upgrades to my other third party software appear - i am locked out of those too. PC's users don't seem to have this issue.
Changing to an Intel mac is not just a case of dropping (ANOTHER!!! few thousand for a new computer, there is all the software associated with a studio and how much it costs to upgrade everything alongside, and for me, stability is the primary concern. The 'march" of technology is not always in the interests of running a studio. What matters is stability and that "everything just works". That sounds familiar. I'm left wondering if Apple still care about this.
I came onboard when Apple still seemed to have a good if not excellent reputation for its support of artists Musical or otherwise, (they had just acquired Final Cut; Shake; Colour and Logic).
My experience with Logic has been that it gets little support, comparatively speaking, and can be a frustrating experience because of that, (Shake dropped??). My suspicion is that each major upgrade of its Pro software is a means to selling new computers, not to supporting its existing users. Same with Final Cut, new version = new computer. ££££££ $$$$$$$ £££££££.
The switch to Intel seems to have been one in the eye for Pro users who had invested in the PPC. But that betrays a lack of understanding of what a studio demands. Stability.
I wish my suspicions were not true. But at the moment I feel that Im locked into a world which Apple controls, and its not always a very nice feeling, especially when you feel you may be left out in the cold because, having attracted the pro user, they have then given up supporting these artists who demand more than the casual (itunes/ipod) user. Do Apple have the long view on supporting users of all the Pro software they acquired.
I am left wondering if the days of Apple being the OS par excellence for creatives are numbered (as the accountants take over - and ipods and iphones continue to sell by the truckload??).
Will Apple one day drop all its computers/ OS/ software and there will only be the all encompassing iphone? Because thats where the future of technology lies.