Mac Pro is not being axed.

[derbothaus]

Yes they do. It is a barter trade. None of those shows are buying them. But they are being bartered for position. I said Holloywood were whores .... not expensive hoes. Most are like the hoes to who tricks for crack rocks.

Concise.

 

[goMac]

I don't see that at all and I teach at a major university. We certainly run off of both Mac and PC hardware but none of the applications are proprietory to Apple. It's all Adobe, Autodesk, Avid, The Foundry, etc.

Half that software didn't even have Mac versions at all until recently. If anything, those industries are becoming slightly more Mac, not less.

 

[handsome pete]

Half that software didn't even have Mac versions at all until recently. If anything, those industries are becoming slightly more Mac, not less.

Oh, I agree there. However my comment was a response to the claim that these people are learning using "Apple" software. That's just not true.



I remember when I was a lot younger and was just starting to get interested in this industry, reading about it, taking tours of creative agencies. Everyone always boasted that "they're Mac based" or that you needed to be on a Mac to do this kind of work. Obviously that wasn't true at all. But just looking at today's landscape, even that sentiment isn't there anymore with professionals.

 

[Jst0rm]

Oh, I agree there. However my comment was a response to the claim that these people are learning using "Apple" software. That's just not true.



I remember when I was a lot younger and was just starting to get interested in this industry, reading about it, taking tours of creative agencies. Everyone always boasted that "they're Mac based" or that you needed to be on a Mac to do this kind of work. Obviously that wasn't true at all. But just looking at today's landscape, even that sentiment isn't there anymore with professionals.

Piles of macpros over here. So many in this film/post sound industry. I couldn't see a company not working on them unless it's a single operator system with no need to integrate...

 

[Dr. Stealth]

Half that software didn't even have Mac versions at all until recently. If anything, those industries are becoming slightly more Mac, not less.

Wrong....

Adobe products started on Macs without any PC counterpart. Photoshop was written on a Mac for Macs. Not even available for PCs for a few years.

 

[goMac]

Wrong....

Adobe products started on Macs without any PC counterpart. Photoshop was written on a Mac for Macs. Not even available for PCs for a few years.

What... like 20 years ago?

My point wasn't that Photoshop was never Mac only. I implied that at some point it was. My point was that it's been a long long time since Photoshop was Mac only. It's not like Photoshop being on Windows is some recent development that has suddenly made the Mac Pro unnecessary.

 

[Peace]

The Mac Pro isn't dead.

Steve Jobs liked it so much he kept a model of one on his desk.

 

[handsome pete]

Piles of macpros over here. So many in this film/post sound industry.

Of course that's completely anecdotal, as was my claim. I'm just commenting on what I've seen, whether it be in colleges, production facilities, trade shows/publications, etc.

I couldn't see a company not working on them unless it's a single operator system with no need to integrate...

That's an absurd statement. What does Apple offer that other workstation providers don't?

 

[ActionableMango]

Yes they do. It is a barter trade. None of those shows are buying them. But they are being bartered for position. I said Holloywood were whores .... not expensive hoes. Most are like the hoes to who tricks for crack rocks.

They are largely there because Apple paid for them to be there.

"Such barter deals are common today, and Apple is rare in having the luxury to skip them."

Well it's just my opinion, but I think there's a huge difference between "largely paid for", which implies paying for nearly everything and "Apple has the luxury to skip barter deals", which implies mostly Apple products are placed there without even bartering, but WHATEVER. My level of caring has just reached zero.

 

[derbothaus]

The Mac Pro isn't dead.

Steve Jobs liked it so much he kept a model of one on his desk.

Image

That's a G5 model. Look at the fan placement.

 

[deconstruct60]

"Such barter deals are common today, and Apple is rare in having the luxury to skip them."

Well it's just my opinion, but I think there's a huge difference between "largely paid for", which implies paying for nearly everything and "Apple has the luxury to skip barter deals", which implies mostly Apple products are placed there without even bartering,

If you want to stand on your head and read another universe's article then knock yourself out.

The ""such barter deals" being referenced in that sentence is about cross-product advertising. Apple helps advertise their stuff (e.g., the MI movie in Apple ad ) while the MI advertises Apple stuff (e.g., "product placement in MI movie") . That is exactly the context the previous paragraph covers.

It is correct that it isn't an roughly even "two way street" now; at least with Hollywood. Apple is doing those types multiple products from diferent vendors ads with Verizon , AT&T , and other cell carriers. (e.g., the recent Siri ads that end with the cell carrier logo. Also, the cell carrier ads that pitch iPhones. ) Those vendors actually have broader contact with people than the vast majority of the narcissistic media vendors.

Collectively, Apple's retail stores have more daily aggregate eyeballs/visits than vast majority of shows looking for nice looking show props. So no, Apple isn't desperate to let every show possible in Hollywood "place" them.

The last sentence of the article is far more indicative of the situation.

"... “Apple won’t pay to have their products featured, but they are more than willing to hand out an endless amount of computers, iPads, and iPhones,” he says. “It’s kind of a graft situation.” ...."

'Graft' is an indicator that if you are solely focused on dollar bills .... you are missing the point. The "hand out" is the payment.

Also, yet another reason why they can skip deals because they are already handing stuff out at a rate higher than every other vendor (also highlighted in the article). Handing it out to every and anybody would actually have a negative impact.

 

[linuxcooldude]

"... “Apple won’t pay to have their products featured, but they are more than willing to hand out an endless amount of computers, iPads, and iPhones,” he says. “It’s kind of a graft situation.” ...."

'Graft' is an indicator that if you are solely focused on dollar bills .... you are missing the point. The "hand out" is the payment.

Also, yet another reason why they can skip deals because they are already handing stuff out at a rate higher than every other vendor (also highlighted in the article). Handing it out to every and anybody would actually have a negative impact.

More then likely its a tax deduction to boot.

 

[goMac]

My impression has always been that Apple gives shows equipment for free. Many shows thank Apple for promotional considerations at the end, so there is obviously something going on. But I doubt Apple actually needs to pay anyone money.

 

[Jst0rm]

Of course that's completely anecdotal, as was my claim. I'm just commenting on what I've seen, whether it be in colleges, production facilities, trade shows/publications, etc.




That's an absurd statement. What does Apple offer that other workstation providers don't?

I'm talking about in my tiny industry. Some of the editors have never worked in windows so that would be a entire thing to do. Much easier to have every system as Mac and they are.