I'm kind of hoping Apple runs a mass market Mac Pro commercial stressing the power of the machine and that it is made in the U.S. Conventional wisdom would say that such a commercial would be a waste of time for a high end computer with limited niche appeal. But I think it would help the Apple brand to make common consumers aware of the high end stuff that Apple is doing. Also Apple should not discount the amount of folks ready to do what would amount to a $5,000 vanity purchase to have a beautiful and beastly computer sitting on their desk. Especially if everyone around them is sufficiently informed so that the computer is not mistaken for a trash can or a vase.