I know a lot has been said about the price hikes on the new MacBook Pro, and the lack of update on the Mac Pro. However the £500 increase to the price of the nMP went under the radar. Unbelievable! Only Apple could dream of putting a £500 increase to a machine that is 3 years out of date!
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Mac Pro - Price Hike
- Thread starter shaunp
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Apple has to adjust prices based on currency valuation. It becomes problematic if someone in another country can purchase a Mac Pro in the UK for cheaper than in their own country.
As of today, the base nMP is US$2,999 and £2,999, which includes £500 VAT, so pre-tax, £2,499; and the exchange rate is .82. US$2,999 x .82 = £2,460 + £500 VAT = £2,960... almost exactly what they priced it at.
Should Apple lower the price on a three year old computer? Of course they should, but that almost never happens.
As of today, the base nMP is US$2,999 and £2,999, which includes £500 VAT, so pre-tax, £2,499; and the exchange rate is .82. US$2,999 x .82 = £2,460 + £500 VAT = £2,960... almost exactly what they priced it at.
Should Apple lower the price on a three year old computer? Of course they should, but that almost never happens.
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Is the price hike just a UK thing, or global?
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Went up in Canada and Australia for the same reason.
Our dollar is doing poorly now in Canada compared with a few years ago. Sadly the new 15" base MBP costs 50% more than it did 1.5 years ago.
if you're saying the previous price was £2499, which includes VAT (right?), then that means this price is cheaper than it would be to buy the computer in the U.S.
as in, here's £2499 in u.s dollars:
here's the price of a $2999 computer after (nyc) taxes:
..seems like if you bought an apple computer in england just prior to this 'price hike', you were getting a better deal than the same item purchased in the u.s
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I guess it's the combination of such a large and sudden price hike-after all the dollar has been strengthening against other currencies for a while now- and the timing, on a day when no new Mac Pro was announced that's what's annoying. Apple are usually very fair with their currency exchange but in the case it's a significant hike.
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I think we are all missing the point here. Yes global markets effect prices, and I get the £ is worth less against the $ now BUT!!! This machine is now 3 years old. Surely the price should be going down? Just a thought.
There might be an odd exception, but generally speaking Apple never drops prices. They simply discontinue when ready - no matter how ancient the product.
Well... too bad about that brexit thing.... however, in this case, Apple is adding insult to injury....
Moderator Note:
If you wish to discuss the politics of the Brexit vote that has lead to the price hike to Apple products in the UK, please use the Weak Pound and Hiked Prices Make Apple Macs More Expensive for Brits thread.
Forum Rules said:
If you wish to discuss the politics of the Brexit vote that has lead to the price hike to Apple products in the UK, please use the Weak Pound and Hiked Prices Make Apple Macs More Expensive for Brits thread.
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Which is incredibly shortsighted and Tim -- the seller -- Cook should know it better. Even today I'd buy a maxed out 12core nMP in a heartbeat, if it came for reasonable €5K instead of an inacceptable €10K.
I suspect Apple wants to kill the Mac Pro. What better way than to hike the price and keep the spec low.
Supposedly.
When it was 2 dollars to each sterling Apple still charged several hundred bucks more in the U.K.
When the complements for the current Mac Pro are now in the budget range they still increased the price.
It's just capitalist greed taking advantage of customers who don't have a choice unless they shift platform.
It was a currency adjustment, plain and simple. This has been explained over and over again across these forums with actual math and facts, and explained by actual economists in numerous publications.
I know we live in a post-fact world where everyone can just make up whatever they want and pass it on as facts or "knowledge", but for those interested in reality, it was a currency adjustment.
Like many others, I think it's ridiculous they haven't lowered the price on a 3 year old machine, but that's a different topic.
Cmon, don't BS. Those components aren't worth half the original cost. It's capitalism and monopoly, plain and simple. "Actual economists" lolz.
You're conflating what you think the value of the product is with currency valuation in a global marketplace... they're not directly related.
You're free to believe whatever irrationality you want, but it's not cool to spread misinformation.
As of right now ( temporary glitch? or just my machine? ) Apple's Mac Pro web page ( http://www.apple.com/mac-pro/ ) shows nothing. Anyone else seeing this?
If not currency related, then why not Apple increase the Mac Pro's price all over the world but only UK?
Because blaming Brexit is a convenient excuse to grab more money. They were not the only company to do so. Considering the use of off-shore accounts and shell companies, tax breaks, investigations in tax avoidance, and then hiking the price on very old hardware - Apple has zero excuses. I don't really blame them for not wanting to pay taxes to a war monger government, but the consumer shouldn't be punished.