Ouch. Lost market share and down 21% yoy. I wonder if Apple is eventually just going to give up on real computers and stick with iToys like iPads and iPhones.
Ummm, no. Apple still has to support app developers and content creators.
Ouch. Lost market share and down 21% yoy. I wonder if Apple is eventually just going to give up on real computers and stick with iToys like iPads and iPhones.
That’s more up to Intel (and their ability or lack thereof) to produce suitable processors. If ANYTHING is going to be updated regularly, it’s their top selling laptop line. Anytime one of those are getting stagnant, it’s likely due to Intel. For Desktops, yeah, they couldn’t care less.The Mac needs to be updated as often as the IOS devices. They are selling a 13 inch MacBook with an 8th gen processor. The iMac Pro is basically unchanged from late 2017. Pathetic.
For nowNot a chance. They need the Mac to develop for those platforms.
The days of the Mac Pro being a "consumer / enthusiast" machine died in the late 2000s and was staked through the heart in 2013.
Apple, just offer me a Mac mini or MacBook Pro with a Nvidia RTX GPU and CUDA for a reasonable price and I'll gladly buy it.
I would never categorize the Mac Pro of the 2000's as a "consumer / enthusiast" machine, but it certainly could cater to a much wider audience than the current offering.
Apple, just offer me a Mac mini or MacBook Pro with a Nvidia RTX GPU and CUDA for a reasonable price and I'll gladly buy it.
I would never categorize the Mac Pro of the 2000's as a "consumer / enthusiast" machine, but it certainly could cater to a much wider audience than the current offering.
"Sales are way down. Better increase prices. I'm a genius." -Tim Apple probably
It covered consumer, enthusiast, gamer, creative, prosumer, 'pro' back in the G3 Tower days when you could get one inbetween £1300 and £3k. Now? It's just 6k. :O
I miss those days.
Azrael.
The thing is, with the Mac Mini being such a little performance beast, the use cases (see what I did there) for the Mac Pro are very specific. Most users and institutions simply have no need for that much power when a Mac Mini, iMac, or MacBook Pro can suffice.
With eGPUs and Thunderbolt 3 peripherals there is even less need for the Mac Pro.
The thing is, with the Mac Mini being such a little performance beast, the use cases (see what I did there) for the Mac Pro are very specific. Most users and institutions simply have no need for that much power when a Mac Mini, iMac, or MacBook Pro can suffice.
With eGPUs and Thunderbolt 3 peripherals there is even less need for the Mac Pro.
Yep, I installed 100's of them (G4,G5,MacPro) in various professional industries and the versatility was quite special.
I'd take a versatile tower design over a thermally challenged mini with a bunch a 'stuff' hanging off of it most days of the week. At least for the type of environments I use to work in.
In spite of falling shipments, demand has soared in the first quarter of 2020...
They jacked prices up in the 2008 recession. And that was under Job's leadership. :/ I recall the iMac going from a starting sticker price of £695 to £999.
If they keep jacking up prices every time there is a 'crisis' then only the millionaires on the Apple campus will be able to afford them.
Azrael.
I'll bet Apple wishes that had a reasonably priced expandable desktop for users right now. People are chained to their desks at home. It would be nice to be able to have a device configurable like a mac pro for 'most people'. Mac Pro Mini? Mac Mini Pro? Take your choice!
It covered consumer, enthusiast, gamer, creative, prosumer, 'pro' back in the G3 Tower days when you could get one inbetween £1300 and £3k. Now? It's just 6k. :O
Few people want a desktop (even if you take the current crisis, surely you’d keep around that computer for 3-6 years, when most have long gone back outside), and extremely few care about expansion.
This belief seems predicated on the fallacy that history is an inexorable march of progress toward a higher good. Anyone with a passing knowledge of technological, economic or political history of the past century (let alone the past few millennia) should laugh at how foolish that assumption is.People upset about the the Mac decline now can take solace in knowing their kids and grandkids will bemoan how Apple seems to be sidelining iOS for whatever the next thing is![]()
This belief seems predicated on the fallacy that history is an inexorable march of progress toward a higher good. Anyone with a passing knowledge of technological, economic or political history of the past century (let alone the past few millennia) should laugh at how foolish that assumption is.
A friendly warning for all: Don't confuse your desires with facts.![]()
It's corporates that purchase the majority of computers. Here in the UK there was a big demand for Dell, HP and Lenovo laptops as the Coronavirus lockdown occurred and companies needed to get their office based employees working from home. Distribution stock that would normally last a month+ was cleared out in a matter of days. In Europe, very few companies purchase Macs for employees.I imagine, like the article says, that the demand is high right now while sales have been low. However, given the current economic situation, I don't know many people keen on spending $1000+ on a computer.
Not a chance. They need the Mac to develop for those platforms.
Tim is an idiot for pricing these things so high, however - part of the reason I believe we keep seeing these "Mac sales are down" reports (and yes, I know, the current economic climate may have something to do with this... but it's by no means the primary or only cause).
The difference between Steve and Tim is that Steve actually respected the intelligence of the average Mac user (20 years ago the stereotype was college-educated & creative). We didn't always agree with him, but there was a mutual respect. Tim seems to imagine an entirely different demographic (teenagers, "old folks") and along with Ahrendts, tried (and mostly succeeded) in transforming Apple into some sort of boutique brand - higher prices for no particular reason. (Not to mention the older generation today include some of the very people who catalyzed the personal computer revolution in the 60s, 70s and 80s.)
In short, out of touch is the common parlance.![]()