Huh? There's nothing wrong with that. A whole bunch of products are getting updated. Happy day for many of us... who cares what the headliners or the opening acts are as long as they show up.
I was more frustrated because Apple seemed to focus on iPhone 5C more than 5S. I typed apple.com and all I saw were pictures of ugly plastic phones on my screen. Yuck.
And it turns out that 5S sells much much much better than 5C.