The “MacBook Air” and “MacBook Pro” labeling right below the screen fades into the background — one concentrates on the display after all.
Nevertheless, it does look, as another person put it, “tacky”. Stop what you're doing and go look at it. It's a hit your over the head, needless bit of marketing. We all know which computer we have — which means it serves partly as an advert to others! As has the outer Apple logo!
Perhaps the thinner bezels on the newer laptops made the lettering too small in tests to be useful.
In place of the labels, though, we now have the NOTCH!!
Yay!
/s