I didn't notice the huge difference until I had to find a replacement for my dead Macbook Air. Compared to Lenovo, HP, or ASUS, there are models which are equal or less in weight and dimensions, that offers: Double Core CPU Cont, Double SSD capacity, 1080P IPS Screen, Same amount of memory. All for $230 LESS then the entry level Macbook Air. The Macbook Air is actually using a THREE years old Dual Core CPU from Intel, based on Broadwell, we had Skylake, Kabylake and now Coffeelake. The doubling the CPU core is only a very recent thing, Intel just reacting to AMD Ryzen. SSD capacity, the last Macbook Air update, NAND prices was still rising, so it has been 8 months now and things are a little better. Macbook Air not only has a lower resolution screen, it is also the only TN display in Apple's lineup, All Apple's product are IPS ( I think it had VA in or two model some time ago, ). So while I do expect to paid a premium for Apple's product, or a premium for macOS, this huge difference is a little hard to swallow. Not to mention ~$300 Apple Care if I wanted warranty that matches its competitor's counterparts. Do you think we will still get $999 Macbook Air update? It seems strange the Apple could cater for wide range of users for iPhone, from SE to X. And yet doesn't give Mac the same treatment, Mini and Air is neglected. Mac users are like the 2nd class citizen in the Apple ecosystem. Or may be they should rename Macbook Air to Macbook SE and Mac Mini to Mac SE.