No offense... I'm sure you've got GREAT business sense, but until you start your own business and have 28 billion CASH in the bank, you might want to trot out your philosophies somewhere else.
Do you have 28 billion CASH in the bank?
With your philosophy none of us are qualified to say anything about Apple, much like people in countries with no freedom of speech are not "qualified" to say anything about their governments. Besides, some people controlling considerably money than 28 billion were so extremely good at their jobs that their companies are now begging the U.S. congress for restructuring.
Apple didn't get $ x billion by underpricing, but they didn't get it from pushing their price premiums to the limit either. They did it by delivering a really good OS and computers that sported fair specs at common-sense prices. (sure it was more expensive than a PC, but it WAS worth it)
I my mind Apple started going wrong last fall when they crippled the MB (no firewire), from there on it's a straight line, crippled low-end Mac Pro, Mac Pro prices through the roof, only "mirror"-monitors. iMac integrated graphics price just right for iMac with discrete graphics.