MacBook name on bezel

Discussion in 'MacBook' started by Magpie-23, Apr 23, 2015.

  1. Magpie-23 macrumors member

    Joined:
    Oct 18, 2011
    #1
    Apologies if this has been asked before.
    I was curious why Apple returned to using the MacBook name displayed on the bottom of the bezel when they dropped MacBook Pro from the retina models screen. Anyone know the reasoning for this?
     
  2. noobinator macrumors 601

    Joined:
    Jun 19, 2009
    Location:
    Los Angeles, CA
    #2
    Maybe they hired a former Verizon employee?
     
  3. gmanist1000 macrumors 68030

    gmanist1000

    Joined:
    Sep 22, 2009
    #3
    I'm not sure, but I'm glad it's back!
     
  4. brand macrumors 601

    brand

    Joined:
    Oct 3, 2006
    Location:
    127.0.0.1
    #4
    There is no one here at MacRumors that is privy as to the reasons behind Apple's designs.
     
  5. newellj macrumors 601

    Joined:
    Oct 15, 2014
    Location:
    Boston, MA, US
    #5
    There was another thread with a lot of commentary back and forth a couple of weeks ago. I have to tell you that having used one for a week and a half now I literally never, ever see it.
     
  6. JonnyIreland macrumors 6502a

    JonnyIreland

    Joined:
    Mar 10, 2010
    Location:
    Toronto, Canada
    #6
    I don't mind a little bit of discreet branding on a product, IMO the "MacBook" on the bezel is pretty minimalist and doesn't bother me at all.
     
  7. grphcdsgnr macrumors newbie

    Joined:
    Mar 15, 2009
    #7
    It's because...

    They moved the plastic antenna piece from the aluminum frame to the bottom of the screen bezel. Previous MacBooks (pro/air/etc) have their plastic antenna piece at the hinge. So with plastic on the bezel now, make it look less bad.
     
  8. davidg4781 macrumors 68000

    Joined:
    Oct 28, 2006
    Location:
    Alice, TX
    #8
    Timmy told me that the guy doing the designing/branding was going off an older MacBook for consistency and didn't think to check with the later models. This was missed when going to production so they just had to go with it.

    IMO, I think it's so people know what it is. The MBPs are pretty obvious to anyone that knows anything about Apple laptops. If it's metal and thicker than a pencil, it's a MBP.
     

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