MacBook name on bezel

Discussion in 'MacBook' started by Magpie-23, Apr 23, 2015.

  1. Magpie-23 macrumors member

    Oct 18, 2011
    Apologies if this has been asked before.
    I was curious why Apple returned to using the MacBook name displayed on the bottom of the bezel when they dropped MacBook Pro from the retina models screen. Anyone know the reasoning for this?
  2. noobinator macrumors 603


    Jun 19, 2009
    Pasadena, CA
    Maybe they hired a former Verizon employee?
  3. gmanist1000 macrumors 68030


    Sep 22, 2009
    I'm not sure, but I'm glad it's back!
  4. brand macrumors 601


    Oct 3, 2006
    There is no one here at MacRumors that is privy as to the reasons behind Apple's designs.
  5. newellj macrumors 603

    Oct 15, 2014
    Boston, MA, US
    There was another thread with a lot of commentary back and forth a couple of weeks ago. I have to tell you that having used one for a week and a half now I literally never, ever see it.
  6. JonnyIreland macrumors 6502a


    Mar 10, 2010
    Toronto, Canada
    I don't mind a little bit of discreet branding on a product, IMO the "MacBook" on the bezel is pretty minimalist and doesn't bother me at all.
  7. grphcdsgnr macrumors newbie

    Mar 15, 2009
    It's because...

    They moved the plastic antenna piece from the aluminum frame to the bottom of the screen bezel. Previous MacBooks (pro/air/etc) have their plastic antenna piece at the hinge. So with plastic on the bezel now, make it look less bad.
  8. davidg4781 macrumors 68020

    Oct 28, 2006
    Alice, TX
    Timmy told me that the guy doing the designing/branding was going off an older MacBook for consistency and didn't think to check with the later models. This was missed when going to production so they just had to go with it.

    IMO, I think it's so people know what it is. The MBPs are pretty obvious to anyone that knows anything about Apple laptops. If it's metal and thicker than a pencil, it's a MBP.

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