HI all,
This is irrelevant. All Apple product launch videos are extremely slick and can have some interesting nuggets with some BTS stuff. In the good old days Johnny Ive would wax poetic about some details that could get a bit tedious (to me).
But the tone, use of hands moving/changing dynamically the neo to the very end in making the apple logo out of the circle. It was fun, on point and perfect for the demographic they are targeting. Most macrumors users are not the target but their children, spouses etc are. Or for us a fun by the TV type laptop.
Does anyone know if they changed agencies or if this just hit the mark for me.
Agree/Disagree with the tone and/or production of the video?
Philly
This is irrelevant. All Apple product launch videos are extremely slick and can have some interesting nuggets with some BTS stuff. In the good old days Johnny Ive would wax poetic about some details that could get a bit tedious (to me).
But the tone, use of hands moving/changing dynamically the neo to the very end in making the apple logo out of the circle. It was fun, on point and perfect for the demographic they are targeting. Most macrumors users are not the target but their children, spouses etc are. Or for us a fun by the TV type laptop.
Does anyone know if they changed agencies or if this just hit the mark for me.
Agree/Disagree with the tone and/or production of the video?
Philly