Speaking of which, I've recently gotten my hands on a 2015 15" rMBP (2.8/16/1TB/M370X) and I've been getting about 5-5.5 hours out of it. Which is understandable considering that Windows can only use the dGPU.Thanks for all the insightful answers. The absurdity seem to be that despite the MacBook Pros obvious shortcomings when running Windows I still haven't been able to find a "real" PC laptop that is better then the MBP of running Windows. Or rather, they all seem to have other problems that makes them feel kind of rubish in compressions. Like the XPS13 I'm now typing on, which I'm more and more frustrated with every day. Yes, light and thin but also plastic in comparison with MBP and with horrible quality problems with keyboard, screen etc. Will now require second service run in less than a month.
Noise on the UX501 was ok, didn't really notice it much unless heavy load. But in other regards it simply can not match the MBP or Asus advertisement. Display can't show yellow correctly, speakers are a joke, keyboard is ok but not even close to the one on MacBook Pro. Of course, count in price and it might offer better value but disregard that and I don't hesitate to say that I still prefer the MBP 17" from 2011/2012 to that (which is returned now).
Most of the time I use Windows only when I'm plugged in anyway, so battery life doesn't matter to me for Windows.