I don't think the 13" rMBP will get the quad-core. The current 13" rMBP runs with a HD4000, and the 5100 will be powerful enough for the purposes it serves.
I guess it will be as follows:
15" MacBook Pro: quad-core Haswell with dedicated graphics card (and perhaps something better than NVIDIA GT 750M, depending on how Iris Pro will perform);
13" MacBook Pro: 28W dual core with Iris 5100; and
MacBook Air: 15W dual core with Intel HD 5000.
----------
Why? Is there any evidence to support this or is it just what you hope?
Apple won't put processors with those high TDPs on these laptops. MBA (or rMBA, if it gets released) will get a 15W processor. The MBP/rMBP will get the 28W processor, or an equivalent to the 35W.
I agree about the TDPs. As long as the quad cores start at 45W or 47W, they will not appear in the 13'' machines. However one should also not forget that some phones ship with up to 8-core processors these days. So eventually Intel might offer quad-core CPUs with a lower TDP, and those could certainly find their way into the 13'' Macs.
There is another option. I believe that since Ivy Bridge, the TDP of the CPUs can be set by the BIOS (or even by the OS). So we might see a quad core with capped Turbo and maximal clock speed such that it stays below 35W. However the single thread performance might suffer in such a setup. Also the cost might be an issue.