Who are the 2016/2017 MacBook Pros aimed at? Let's look at some facts: lower battery life, smaller battery capacity - so for casual users who don't need to travel and work with them? keyboard ergonomics that aren't loved universally (to put it generously) - so not for those who spend a significant time working at the keyboard. yes, some people like the new keyboard, but a keyboard loved by some people and not most people is a significant design direction poorer thermal design - which means the faster modern CPUs and GPUs can'r actually perform at their peak for very long before throttling kicks in - so not for anyone crunching numbers, processing images or video, transcoding music, .. any kind of load which some might refer to as "pro" workloads loss of ports - professionals in many fields from teaching to engineering, from music production to control systems, and technology professionals need convenient ports like HDMI, USB-A, audio-in, ethernet even. the idea of carrying around dongles is not as convenient, and is expensive, and worse, not as reliable - yes some dongles and hubs overheat and some actually fail due to poor electronic implementations. remember the idea of a laptop is portable convenience loss of industry standards - like end of life for OpenGL/Vulkan .. zero support for Blu-Ray .. crippled versions of unix standards like Dtrace ... regressions - for example, the old MacOS previewer used to be able to print PDFs in "poster/tiling" mode ... the new ones don't any more. the volume and frequency of apple announcements for items like "emojis" and "night mode" and "window manager themes like darkmode" .. these are fine .. but suggests clearly who the audience for the MacBook Pro is. Investment of time, money and expertise .. into case colours... So is the MacBook Pro, like broader direction of Apple, now a fashion item?