nagromme said:
I thought the new ad campaign would be timed based on the next big Mac release--the MacBook/iBook.
I still think that--even though no MacBook appeared with the ads. Maybe Apple wanted to start the ads ahead of the MacBook and let the campaign have its own splash, and THEN let the MacBook have ITS own splash. More media attention that way.
So if I'm right and the ad campaign signals a new MacBook, then how long will they wait?
1 week seems at least possible, but I'll predict 2 weeks just to be difficult.
I think that nagromme is right on.
Characteristics of the ads campaign:
1. targeting switchers
2. conincides with education 'season'
3. pictures the 'Mac' as young
4. does not mention anything 'pro'
5. links into iPod
The current offering of Intel Macs does not really match their ads:
- has to be reasonably priced: youths, education
- also many switchers want a decent entry level option: this is missing in the portable market
- must address portable market - iPod reference
- must be cool
- switchers want a full package (why would I buy a mini and then be forced to get the right keyboard, mouse etc.)
I also think that the ads and the product have to arrive at the same time, there's no point in getting people all excited about getting a Mac and then discovering that there is a huge gap

in their product offering and that the gap will be filled "before the end of 2007". That's just going to turn them off.
In any case the Macbook will be a great success, how great depends upon how well Apple pulls this off.