The post by Jason Vene sums up the situation perfectly. Those who choose not to accept the facts as Jason has presented them, are simply ignorant of the realities of this transition.
But let's get realistic and face facts. There is no 2ghz G4 processor promised by Motorola (Freescale) more than 2 years ago; there is no 3ghz G5 promised by IBM, or G6, or G7; and importantly, there is never going to be.
Sony has just sold it's 9 millionth PS2; in 3 years from now it's 10 millionth PS3; and MS, it's 5 millionth Xbox 360. 3 years from now Apple will probably have sold it's 5 millionth G5. The equation for IBM is very simple. Give Apple the boot, halve R&D costs, concentrate on the console market, and sell 10 million extra PowerPC processors. If you were the CEO of IBM, which would you choose.
And so the choices left for Steve Jobs and Apple are simple. Close the doors and buy a Windows PC. Become a software only company (the logical choice as far as the investment world is concerned). Or migrate to the only remaining desktop processor. It really is as simple as MacOSX on Intel processors or MS Windows 2006 (Longhorn).
However, no one seems concerned about the real problem Apple faces, and of which Steve Jobs conveniently forgot to mention in his keynote.
With G5 R&D considerably scaled back (or maybe even ended) by IBM and G6 development ended, Apple will be forced to remain with the 2.7ghz PowerMac as it's flagship desktop for at least the next 12 months. iMacs and eMacs might get a slight revision or two, but given that Intel has officially stated elsewhere that it has no plans for a 64bit notebook processor until at least mid-2007, would you really want to purchase a 32bit Intel Powerbook in 2006 knowing that Apple will be offering a new and vastly improved 64bit version 12 months later. And will developers provide free universal code updates of their current and forthcoming PPC apps, not in this lifetime. If you really intend to accept Steve Jobs' vision of Apple's future, it's time to get a second and maybe third job to pay the cost. (A $1000 for Adobe CS2 now, another $1000 for Adobe CS2.5 12 months later) There might be a brilliant light at the end of the tunnel for Apple, but the next 24 months is going to be a very bumpy and frightfully expensive ride.
Obviously, this is a decision Apple had to make. Like it or not, it is the reality of Apple's survival. But it will also significantly change the way Apple operates in the future, and I am certain there will be many current Mac users who will not like what the future holds. In it's own way, Apple will have to become more like Dell. The days of 6 monthly revisions are well and truely over. Intel Mac hardware will need to be updated every second week if it is to remain genuinely competitive. MacOSX will be held more accountable against MS Windows. Mac hardware will have to be the latest and greatest Intel has to offer, and it will have to be user upgradable. Apple will no longer be able to survive as a propriety hardware company. A 4ghz Intel PowerMac will have to be every bit as good as a 4ghz Dell and cost the same or even less. And most importantly, MacOSX 10.5 will truely have to be revolutionary, otherwise we will all be forced into using Windows 2009.
For the first time in it's life, Apple will have to become a genuine competitor in the market. The old Apple with nothing but a new processor which will also be available to every other competitor on the market, is destined to have a very short lifespan. Now what was that rumour about FCP being ported to Windows?