MacMall Ad- "Soothe the Savage Breast"

Discussion in 'Community Discussion' started by dvdhsu, Nov 16, 2009.

  1. dvdhsu macrumors 6502a

    dvdhsu

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    Palo Alto, CA
  2. .Andy macrumors 68030

    .Andy

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    #2
    Haha :D! Nice one. I guess we know what the writer is used to habitually typing :).
     
  3. Stampyhead macrumors 68020

    Stampyhead

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    #3
    It's not a typo. The phrase has been misquoted so many times over the years using "beast" instead of "breast" that people think that's what it really is. It comes from a poem called "The Mourning Bride" written by William Congreve in 1697:

    Musick has Charms to sooth a savage Breast,
    To soften Rocks, or bend a knotted Oak.
    I've read, that things inanimate have mov'd,
    And, as with living Souls, have been inform'd,
    By Magick Numbers and persuasive Sound.
    What then am I? Am I more senseless grown
    Than Trees, or Flint? O force of constant Woe!
    'Tis not in Harmony to calm my Griefs.
    Anselmo sleeps, and is at Peace; last Night
    The silent Tomb receiv'd the good Old King;
    He and his Sorrows now are safely lodg'd
    Within its cold, but hospitable Bosom.
    Why am not I at Peace?


    Thankfully the copywriters of that ad are more familiar with English literature than the average reader!
     
  4. Music_Producer macrumors 68000

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    #4
    Maybe the poet made a typo in 1697? :D
     
  5. Sdashiki macrumors 68040

    Sdashiki

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    #5
    Then their marketing dept has no clue about who they are selling to.

    if people just in these forums thought it a typo, its just badly done ad. plain and simple.
     
  6. dvdhsu thread starter macrumors 6502a

    dvdhsu

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    #6
    Of course. That must be why! :)

    Hmm... Interesting.
    I guess you are right.
    Yes, that's true. If most people think it's a typo, then the people writing the ad better use some other phrase.
     
  7. Thomas Veil macrumors 68020

    Thomas Veil

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    #7
    I think they realize a large part of their audience knows it's correct.
     
  8. Darth.Titan macrumors 68030

    Darth.Titan

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    #8
    Yeah I'm sure MacMall expects its customers to be familiar with late 17th century poetry. :rolleyes:

    They're not trying to quote the original poem
    • it says soothe not sooth
    • it says the savage breast not a savage breast
    It's a typo, and a pretty amusing one at that.
     
  9. Hayduke60 macrumors regular

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  10. eawmp1 macrumors 601

    eawmp1

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    #10
    And just look at all the additional "press" they have gotten. All the adolescent males on here are thinking, "Heh..heh...they said 'breast'...heh...heh!"
     
  11. savoirfaire macrumors 6502

    savoirfaire

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    #11
    pwned! :p Just kidding... As an English major, I am impressed that you knew that. Sadly, I should clarify that the title of the poem is "The Mourning Bride", not "The Mouring Bride". Typos abound!
     
  12. Thomas Veil macrumors 68020

    Thomas Veil

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    #12
    The phrase is a familiar one via books and popular media and to nearly anyone who's taken English Lit, in spite of its having been misquoted from time to time.
     
  13. dvdhsu thread starter macrumors 6502a

    dvdhsu

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    #13
    Oh yeah man!!
    They mentioned "Breast", I'm getting those phones now! :D
    To me, or to most people in the United States today, we don't think that a breast needs calming.
    Of course, it makes much more sense, calming a beast.

    Well, anywho, thanks for pointing it out. Perhaps they copied + pasted from some other document, and the drafter didn't realize it said "breast". A word like that should not be in an ad advertising headphones.
     
  14. Techhie macrumors 65816

    Techhie

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    #14
    Just think, the next ad will contain explicit images blatantly watermarked into them :rolleyes:
     
  15. dvdhsu thread starter macrumors 6502a

    dvdhsu

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    #15
    YES! :D
     
  16. Stampyhead macrumors 68020

    Stampyhead

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    #16
    Oops... :eek: Oh well, you can't win them all...
     

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