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Apple today announced that developers can now view analytics for their macOS apps in App Store Connect:
The dashboard was previously limited to iOS and tvOS apps.Your app data from the new Mac App Store on macOS Mojave is now available in App Store Connect. Now you can find out how many times your app was seen on the Mac App Store, how many times your product page was viewed, and how many new customers downloaded your app. You can also see sales numbers for in-app purchases as well as for paying users, and more.
Article Link: macOS App Analytics Now Available in App Store Connect