Just read the Apple File System Guide and I think it's the most exciting feature of the new macOS. Wonder why they didn't mention it in detail at WWDC, probably don't want the FBI to freak out again.
The new security features are very welcome.... I'll do anything to keep my pretty pictures private.
It's because of the audience at the keynote, and I'm not talking about the people physically in attendance. Apple live streams this because thousands of people view it and most of those thousands are not developers. There's media and plenty of others who do not know or care about a filesystem. The keynote itself shows off things that the end users will either use, understand, or appreciate.
A filesystem? My dad doesn't know what RAID is. He cares that his hard drive is "encrypted," not whether it's FileVault or something else. This new filesystem has huge implications for Time Machine, but... from his perspective, it'll just keep on chugging away. End users may ultimately care about the end results of a filesystem (I imagine at the next OS keynote they're going to tell us that Time Machine is 10x faster or something) but they don't care about the filesystem itself.
Consider the audience. People who freak out and act like the keynote is the be all, end all of features are just looking for reasons to whine.