Curious what you think “the core Mac Pro market” means in 2026. It’s not video editing any more. My view is that the core Mac Pro market has shifted and some haven’t recognized that.
What I think probably diverges a bit from Apple . I'm going to start off with a couple of 'nots' that are probably highly aligned with Apple.
1. Not pick GPU PCI-e card first and then build system around that.
( so it isn't primarily a container box for a favorite PCI-e card. It is not a generic 'box with slots". )
2. Do not want to run Windows and/Linux raw a significant amount of time.
( pre 2006 Mac were not 'go to' machines for Windows. Some intel era stuff was purely side effect of being on
Intel x86. None of that is essential 'Mac' properties. There is a sizable group who folded into "Mac Pro"
userbase who bought deeply into those side-effects , but wasn't core to Mac Pro design.
So it is not the ultimate tinker with everything imaginable box. )
3. In 2026.. not primarily focused on x86 apps. Users who are actively seeking to unload as many of those possible.
( not primarily backwards focused looking software users. )
4. Not doing long computations sensitive to data integrity. [ It doesn't look like Apple is going to be bring ECC to
their systems any time soon. ]
5. Not on some insatiable CPU core count quest. Has to be some number larger than 64 or 'bust'.
6. Not some 'bragging rights' , 'trophy' box. (***). [ I don't think Apple has 'conspicuous consumption' as a driver of Mac Pro. Nor would it work anyway. ]
So with that filter.
1. Single person and typically multiple screens standard. ( at least a couple of screens loading up the output on
a couple (or more) Thunderbolt ports for primarily video/audio out. ). Yes, this appears somewhat disconnected to the rack orientation , but it isn't datacenter (large or local closet) deployment that rack is oriented toward. It is still a macOS GUI usage, the system is just being fixed located and integrated.
In short, needs users highly focused on macOS. No macOS focus then not going to sell the Mac (Pro or not).
2. Probably people who like the build approach of the rack Mac Pro more than the desktop tower one. Folks not big fans of the 'nifty' twist handle and lift after having to disconnect all the wires coming out of the Mac Pro.
While Apple may 'hate wires', I think the core of the Mac Pro market that is left don't have as high a hate of wires inside and within limits coming out of the box.
It isn't a lateral 'desktop' system. It should be rack first and 'desk-area' second (e.g., optional '$999' stand to be deskside, off the floor, and vertical). [ literal desktop footprint wise the Mac Pro can't compete with the Mac Studio and trying to shrink the Mac Pro to try to compete that way is dubious. ]
3. Folks with either more than one relatively high bandwidth PCI-e card or a bulk card usage ( of low to medium bandwidth).
Examples
i. More than one storage device. One and only one internal disk was an issue in 2017 and it is a still an issue now in the > $7K systems space. Lots of data being visualized locally. ( that includes 'synthesized' more 'drawn' data visualization as opposed to classic raytracing. )
[ NOTE: SATA is basically dying in high performance contexts. Some SATA SSDs are being discontinued. I don't think Apple wants to track keeping them around in but previous systems of this class has multiple drives. It is a different connector and storage technology, but is the number really going to drop at the high end? RAID-0 drove a larger number of SATA drives to get to one volume image, but storage is still way slower than RAM. It is still a bottleneck. ]
ii. better than 100GbE networking. ( Apple needs to so substantive work here on driver support and cooperation). [ there is a part of Apple that thinks Wi-FI 7-8 is super fast and that isn't as true in certain segments. ]
iii. Input/Output standards that Thunderbolt doesn't directly support. legacy and future audio . legacy and future video . etc. ( a focus on legacy , 'sunk cost' cards is somewhat what appears to be Apple's no hurry to get new Mac
Pros released. Part of the product marketing is looking 'backwards' in time as opposed to forward. )
[ there is overlap here with an. xMac Studio enclosure wrapped around the mac Studio. ]
iv. AI/computational inference ( not video out GPU cards that happen to do AI Inference, just straight inference.)_ Computationally could build back in ECC compute coverage if offloaded here. )
[ again Apple is lacking on some foundational driver work here. So software holes to fill.
Can compromise without giving up the alignment of the SoC with the rest of the apple products.
At the moment some inference is heading to the 'infinity and beyond' power consumption levels.
Apple got bit before with more reasonable power projections on add in cards.
There is an option that they can take it back into their own hands though if they wish. ]
except for M.4 SSD storage most of those mean 'more wires'.
PCIe v4, v5 , v6 , v7 keep progressing and Apple appears to be drifting toward Thunderbolt 5 is really good zone; we can hit the snooze bar for years. For the laptops that is probably OK. For the $6K desktops that seems a bit dubious over a very long term.
4. Folks who run multiple instances inside of one 'box'.
i. multiple instances probably drives more than one storage drive and/or faster networking to boot from.
[ might be good to put the occasionally psychotic, hallucinating agent into more than just a 'software' jail to contain it when things go very sideways. ]
ii. better virtualized hosting. Direct mapping of cards/resources that Apple want to punt on in the mainstream macOS
but can be utilized by other OS that want to put do the work.
( Apple needs lots of work here software wise. And agin not the x86 is insanely great crowd. )
iii. the folks who need to keep an partially sealed, VM time capsules of old hybrid macOS around for apps just can't replace.
Other Macs could do this at limited scale also, but it would be a matter of "more" virtualization and containers.
If Apple picks a 2, 3, 4 year frequency and sticks to the schedule that would significant help also. Mac Pro has folks exiting because there is little predictable about what Apple is doing. That is mostly not a 'hardware' or 'software' thing that Mac Pro is missing. The volume is going to be too low for yearly. It is probably too low for every 2 years.
(***) This slower pace is won't be a bragging rights box in most years.