Some site visitors and forum members have asked us why we have reduced our color footprint today. We at MacRumors feel that every website should do its part to be a good Internet citizen and conserve bits where possible, so that all websites get their fair share of the zeroes and ones. After all, there are only a finite number of bits on the planet. Unfortunately, our highly popular live event coverage, as well as our always-busy news/rumors pages and forum discussions, attract quite a bit of Internet traffic. We've tried to mitigate the problem by operating with a small staff, but the popularity of the MacRumors family of sites continues to grow. Therefore, in recognition of Earth Hour last month, when many cities went dark for an hour, and of the upcoming Earth Day (April 22), MacRumors is showing its responsibility by operating with only one third of the usual number of bits, and using a minimal-color logo designed by forum member acearchie. Scientists estimate that full color consumes a whopping 24 bits per pixel, but that grayscale requires only 8 bits, thereby conserving 67% of this valuable resource. Fewer bits also produce less bit friction, which helps reduce Internet warming. (We considered switching to black and white, 1 bit per pixel, but that would have reduced the quality of our news reporting, and halftoning would be time-consuming for the workers in our news print shop.) We believe that every website should strive to be Carbon-neutral, Cocoa-neutral, and Color-neutral. Please help support our efforts. Thank you.