Macworld SF 2007 Keynote Notes

Discussion in ' News Discussion' started by MacRumors, Jan 9, 2007.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Some notes/commentary surrounding today's announcements:

    iPhone Trademark
    While it took many by surprise that Apple did indeed use the term "iPhone" to describe their mobile phone after Cisco/Linksys used their US trademark on "iPhone" and launched web-enabled handsets, Reuters reports that Cisco and Apple are close to a deal regarding the iPhone trademark.

    Beatles Played During the Keynote
    At 9:58 am, Steve played a song from the Beatles while demoing the iPhone. The Beatles have been noticeably absent from iTunes, however there have been rumors that Apple is close to signing an exclusive agreement to bring the Beatles' catalog into digital distribution via iTunes. Such an agreement was not announced today, but the choice of music was curious nonetheless.

    Apple TV USB Connector
    When initially previewed, many wondered why the "iTV" (now Apple TV) contained a USB port. According to the Apple TV website, the USB port is for "service and diagnostics" use.

    Pictures From Apple's Booth
    MacRumors' Arnold Kim was on hand to take high-resolution pictures from inside Apple's booth showing the Apple TV demoed and the iPhone being displayed.

    Mini OS X
    The question on the minds of many developers now that this new stripped down version of OS X will be made available is... can I develop applications for it? So far, the answer has been "no comment" from Apple. However, an interesting note is that the iPhone's display is extremely high-resolution (160 ppi). At WWDC 2006, Apple told developers to begin making their applications "resolution independent," a fact that may come to bear should Apple decide to distribute a software development kit.
  2. failsafe1 macrumors 6502a


    Jul 21, 2003
    I see app development on the way. With a device as nice as the phone coming you want your iLife suite on it for sure.
  3. Grimace macrumors 68040


    Feb 17, 2003
    with Hamburglar.
    The Beatles would make a fantastic addition! Go Steve!

    The only thing about the iTV that leaves me cold is that I don't have any video content that I'd want to stream. I play DVDs or watch TV. Maybe showing your photos on a larger display, but it does seem like an expensive Video Airport Express...
  4. Stridder44 macrumors 68040


    Mar 24, 2003
    On a side note:

    I really love the new iPod ads. I'm also wondering if the iPod is going to see the same backing as the iPhone has (the brushed metal kind of thing) instead of the scratch-tacular metal back it has now.

    Also, it seems like Apple intends for developers (or anyone really) to make apps for the iPhone. Notice how it has various squares for Notes, Messages, etc. It looks like more could fit in there (kinda like widgets. Dashboard comes with pre-installed nifty apps, but you can get a ton more via online).
  5. sPAULj macrumors member

    Jun 12, 2004
    iLife? No way. You use iLife to make content, not access it. Doing that on such a small device would be abysmal. To be really honest, the only thing I'm disappointed not to see is the ability to download media over wifi/edge. I think it also says a lot abut cingular's hesitancy to fully give control to Apple.

    By the way, we were told we would hear about Leopard's "secret" features. What's the deal?
  6. Ha ze macrumors regular

    Jul 30, 2006
    So, here's my take.... ....stop whining

    So many people are talking about "this is the day the Mac died." Shut up. As simple of a device as the iPhone is, thats just as complicated as it is too. This is his big stage, his one shot (right now) and he used it to introduce the two biggest products of the first half of 2007. iWork and iLife will come, they dont neccesarily need a HUGE presentation about these, the iPhone does, new AirPort Extreme.. doesn't. Get my drift? There are still going to be Macs, still going to be iPods, still going to be peripherials, and now there are going to be iPhones.

    This may have been one of the most important Keynotes in Apple (computer), inc. history.
  7. sesante2000 macrumors newbie

    Jan 8, 2007
    Even though this was a great macworld, i can't help but think of what they didn't show...... Like OS X for one and what the hell happened to "one more thing"?????
  8. Object-X macrumors 6502a


    Aug 3, 2004
    Developers Conference

    It's interesting that the iPhone will ship right around the time of the Developers Conference. Leopard will have shipped. I hope they provide a developers kit. It's easy to imagine how much of an eco system could develop around the iPhone as a platform. I think it will happen...eventually.

    I would like to see a terminial app "iHack". ;)

    What I find really interesting is this whole "it's running OS X" thing. With more hard disk space is it not conceievable that they could add a dock for keyboard mouse and monitor? Have a whole computer running on it. A hand held mini if you will.

    How about car integration? You know, the usually suspects. Everything done with the iPod will be done with the iPhone, and more.

    I imagined such a device, but honestly didn't think they would make it. It's nice to be wrong sometimes.
  9. longofest Editor emeritus


    Jul 10, 2003
    Falls Church, VA
    I think everyone expected that, and everyone got disappointed. Not 1 rumor site got that expectation correct. It wasn't based on inside info, but rather just on reasonable expectations. Its part of what made the keynote a bit of a downer for some folks that Steve didn't cover what people were expecting to cover, even regardless of what the rumor sites said (after all, even if we hadn't said anything, wouldn't you have expected some word about Leopard?)
  10. iVoid macrumors 65816

    Jan 9, 2007
    Although they have legal issues regarding ripping DVDs to add to iTunes, I see no reason they couldn't have a Mac or PC stream a DVD to the AppleTV for playback.

    Easier to do on a Mac, of course, since they could just modify their DVD player to do it.
  11. ziggyonice macrumors 68020


    Mar 12, 2006
    Rural America
  12. WestonHarvey1 macrumors 68020

    Jan 9, 2007
    That reminds me of when the original Macintosh was under development, Steve Jobs was dead set against having any kind of expansion ports on the Mac beyond the standard serial ports and such. Thinking this would imperil the Mac, Burrell Smith snuck an expansion port onto the motherboard, but hid this from Steve by calling it a "Diagnostic Port".
  13. dllavaneras macrumors 68000


    Feb 12, 2005
    Caracas, Venezuela
    At a special event, introducing the new video iPod as well? If that isn't an media hogging event, I don't know what is ;)
  14. thegoldenmackid macrumors 604


    Dec 29, 2006
    dallas, texas
    ever think that one of the reasons why the "apple iPhone" won't be released for so long...maybe b/c it will have the new leopard os and some of its feature...
  15. Fuchal macrumors 68020

    Sep 30, 2003
    Forbid them from doing anything useful with the Apple TV USB port like, say, connecting an iPod to browse iPod library on it? *sigh*
  16. areyouwishing macrumors regular

    Feb 19, 2003
    Cause you totally take pictures with iPhoto.
  17. mi5moav macrumors regular

    Mar 12, 2004
    Macworld is not over, more announcements will be made. Plus over the next few weeks are some big shows for Apple, INC...

    Appliance minus another A
  18. brandon6684 Guest

    Dec 30, 2002
    I'm a bit dissapointed that the keynote seemed to have been mostly about the iPhone with a bit of Apple TV, and nothing on the Mac. I am a bit underwhelmed since I was hoping to see some stuff on Leopard. Although we can probably expect to see this at MacWorld(renamed AppleWorld soon?) from now on since Apple is now officially a consumer electronics company(even they the have been practically since the iPod came out). This doesn't mean the Mac is dead, it's just a part of a larger focus, and I'm guessing Mac stuff will start to become centered around WWDC.
  19. Mgkwho macrumors 6502a

    Mar 2, 2005
    Anyone notice the new keynote features?

    I saw a new reflection on the intel chip at the beginning, new sliding images with the movie announcements for paramount, new text effects with the breakthrough words, and at the end the recap with the key technologies flying by.

    Now, aside from the reflection (which could be done with a made up image), and the breaking text for 'breakthrough', the moving images and text can be done in Keynote with a fair bit of action commands.

    It just makes sense to me that they included some easy way to do those and many more, most likely taking advantage of core animation in Leopard.

  20. ipearx macrumors member


    Sep 18, 2005
    New Zealand
    "Can developers make software for the iPhone" really is a huge deal, and could dramatically improve how desirable the phone is to people! Would you buy a computer if you could ONLY run the built in apps?

    12 other big questions needing answers about the iPhone:
  21. Catfish_Man macrumors 68030


    Sep 13, 2001
    Portland, OR
    Possibly, but text like that has been trivially easy in Apple Motion for a while now.
  22. Kobaiyashi macrumors member

    Oct 16, 2005
    Working displays?

    Any one know if macworld attendees are able to play around with the iphone or are they just in displays for one to look at/drool over? Debating whether I want to make the trek down to the conference or not.

  23. Stridder44 macrumors 68040


    Mar 24, 2003

    "Apple releases Dishwasher and Vacuum Pro"

    I want Apple to release a clothing line (which would be inspired from the iPod ads).
  24. brandon6684 Guest

    Dec 30, 2002
    I'm afraid that Application developement will be locked down to widgets, and not only lack native development, but also J2ME compatibility, but hopefully I'm wrong.
  25. steve jr. macrumors 6502

    Jul 4, 2005
    Akron, OH
    I couldn't create a new thread, so I'll just start it here. In the transcript it is said "11:04 am The Mac Observer: Steve choked up while thanking the families." It is also said in the trans that his family is present. And while giving this thanks, he looks in the same direction. Could this be the direction of his family? And more importantly a sensitive part of Steve? Since he's been through a lot with the backdating, is it possible he's taken a new look on things. The first post here talks of him being excited and vocal. BUT, the biggest is the Keynote. If you scroll through to 1:46:55 range where he talking about the family, his body language is very jumpy, and when he finally says thank you, he does choke up and sniffles a bit.

    on another note, there was JUST a story on ABC with an exclusive enterview with Steve . For any subscribers out there, anyone willing to grab a copy?

    Also, anyone able to grad any shots of the Jobs Family?

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