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Talk about devaluing your brand, Apple. No, this is not a step in right direction.
 
Pretty soon Apple Watches will be sold at participating Burger King restaurants or come with Happy Meals at McDonald's. I suppose that would be one way to increase sales. :-\
 
Some of you ppl are hella snobs... You act like Apple is some elite luxury brand.

Yeah, people don't realize that Apple targets through marketing to and through the fashionable and wealthy, but sells to everyone. That's how they're so successful. People should really not turn their nose up over the watch being available at Macy's when the average run of the mill dealer has iPhones in their shop.
 
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Apart from, uh… Selfridges and John Lewis department stores!
But you meant 'first' as in in its other meaning ('not actually first'), right MR/Fortune? :rolleyes:

We don't have those stores across the pond in the USA. I think, given that MR is a US-based website, they meant first department store in the USA.
 
Selfridges department store in London on Oxford Street has has been selling Apple Watch and has had a full Apple Store for some time now. Macy’s is the first U.S. Department store to sell Apple products and have an full line Apple store in it.
 
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