I have kind of mixed feelings about this. More often than not, the e-mail I've gotten over the years that uses special formatting -- different fonts and colors and sizes and what have you -- has been junky, annoying, and hard to read. If the purpose of e-mail is to communicate information, then I prefer it to be in plain text.
If on the other hand the purpose of e-mail is something different -- like the example given of holiday greetings -- then maybe it's best to create a PDF file (in Pages, for example) and send it as an attachment. That way it will look pretty much the same way to everyone. But this is a special case.
Unfortunately that's not the case
Due to some font issues (not embedding them) or some Apple screw up, if you make a Pages doc and send it as a PDF to someone else (perhaps who owns a PC, which let's be honest if the majority of the population) it does not look right.
The whole point of PDF (to me anyway, and I think most people) was that you created a document set out exactly the way you want, make a PDF file of it, and send it, and everyone sees the same.
Unfortunatly Apple have screwed this up and it does not work this way using Pages.
I found this out the very 1st day I bought pages, and it's a known and much complained about bug (I won't call it a feature) if you search