Mailer Critique

Discussion in 'Design and Graphics' started by McBeresford, Feb 21, 2011.

  1. McBeresford macrumors regular

    McBeresford

    Joined:
    May 31, 2005
    #1
    Friends,

    I am interested in hearing any thoughts or comments about my current project.

    I work as a graphic designer for an insurance firm and this is the latest postcard mailer. 8.5x5.5, high gloss heavy stock card.

    Looking for thoughts about graphic placement, general design, etc.

    Thanks!

    PS The backdrop isn't the Tiger desktop, though it looks similar.
     

    Attached Files:

  2. jbennardo macrumors 6502a

    jbennardo

    Joined:
    Jun 16, 2009
    #2
    Clean, simple.

    The headline and the bullets carry the same visual weight. You may want to experiment with making the headline a bit bigger. Maybe even select words of the headline? Just a thought. :)
     
  3. McBeresford thread starter macrumors regular

    McBeresford

    Joined:
    May 31, 2005
    #3
    Thanks,

    are you saying it is clean/simple, or needs to be? I have thought about the text size for sure. The creepy guy isn't too much is it? I want the eye drawn there then to the message in an unsettling way.
     
  4. jbennardo macrumors 6502a

    jbennardo

    Joined:
    Jun 16, 2009
    #4
    I think it already is clean and simple. I don't think the graphic is too much but it really depends on what you do with the headline. You don't really have to make the headline much bigger or go crazy, just find a way to draw a little more attention to it. Could even be color and not size?

    If you find you need more room, you could always reduce the photo of the guy just a bit and run the headline across the top - but that may be too much. Just keep tinkering.
     
  5. esaleris macrumors 6502

    Joined:
    Oct 18, 2005
    #5
    This is kind of random, but the skin tone on the photo seems odd - maybe pushing red a bit. Given that the background is blue, try adjusting so it's not as jarring.
     
  6. McBeresford thread starter macrumors regular

    McBeresford

    Joined:
    May 31, 2005
    #6
    Here are the potential finished products.


    I adjusted the color saturation, wording size and hopefully this will draw the eye to the right areas. Ignore the blacked out boxes, I don't think the client wants their info divulged quite yet.

    Thanks!
     

    Attached Files:

  7. tobefirst macrumors 68040

    tobefirst

    Joined:
    Jan 24, 2005
    Location:
    St. Louis, MO
    #7
    Quick thought: I don't care for how the text (including the mark) overlaps the image. It doesn't seem intentional enough to be a design element. Also, the background seems superfluous- it doesn't add to the design at all. Keep working at it. You'll get there.
     
  8. btbrossard macrumors 6502a

    Joined:
    Oct 25, 2008
    Location:
    Chicagoland
    #8
    How are the addresses being attached to these cards?

    If your ink jetting directly onto the card (and not using white mailing labels), you're going to have to ditch the background behind the address area.

    Also, you'll want to knock out any UV or Varnish behind the address area and the barcode area or your labels will fall off or the inkjet ink will rub off in mailing.

    http://www.overnightprints.com/main.php?A=USPS
     
  9. McBeresford thread starter macrumors regular

    McBeresford

    Joined:
    May 31, 2005
    #9
    Overnight Prints is great. Yea I'm familiar with the mailing requirements, this isn't my first rodeo.

    As far as making the wording over the graphic "intentional," do you have any suggestions?
     
  10. btbrossard macrumors 6502a

    Joined:
    Oct 25, 2008
    Location:
    Chicagoland
    #10
    Sorry then. Just thought I would point it out.

    BTW: is that guy supposed to look like a sex offender?
     
  11. NXTMIKE macrumors 6502

    Joined:
    Nov 11, 2008
    Location:
    Canada
    #11
    I'd be a bit more careful about your text that seems to be getting dangerously close to the left edge. You may want to increase your bleed.

    Also, as some others have said, I'm not a fan of that background. maybe some other smooth gradient may work better.
     
  12. citizenzen macrumors 65816

    Joined:
    Mar 22, 2010
    #12
    Here's my quibble...

    The "sex offender" is gesturing in a way that indicates your service keeps secrets, when it is instead a service that reveals secrets.

    What is that sex offender really saying about your company?
     
  13. McBeresford thread starter macrumors regular

    McBeresford

    Joined:
    May 31, 2005
    #13
    I've kept a close eye on that bleed. Actually I've changed the text size considerably in current revision. It's within the "safe zone" considering this is a 5.5x8.5 .


    I've modestly changed the design to "get the point across" so to speak. I'll upload the revisions when I get to my desk in the A.M.

    The goal for the creepy figure is to cause the viewer to be uncomfortable and see their exposure to poor employee hiring. The revised card-rear provides the solution to the problem, thus saying our company is the solution.

    Thanks for the comments, it has been a great help!
     

Share This Page