Ok, so. I have an apple tv, and I love it. I feel as though it has a lot more potential. With the App store, it can be almost anything. in 2008 game sales were 21 billion, http://www.gamespot.com/news/6203257.html console sales in 2008 were: http://www.shacknews.com/onearticle.x/56788 The 2008 total U.S. hardware sales are as follows: Wii - 10,224,400 Nintendo DS - 9,951,500 Xbox 360 - 4,735,200 PSP - 3,829,300 PlayStation 3 - 3,685,000 PlayStation 2 - 2,106,100* Apple hires all kinds of game related people: http://digg.com/apple/Apple_hires_former_ATI_graphics_chip_designer http://forums.macrumors.com/showthread.php?t=713325 http://techreport.com/discussions.x/16839 Apple buys its own chip company, people think its for iphone or ipod: http://www.engadget.com/2008/04/23/apple-buys-chip-p-a-semi-chip-designer-intel-says-wha/ http://www.forbes.com/2008/04/23/apple-buys-pasemi-tech-ebiz-cz_eb_0422apple.html http://blogs.computerworld.com/apple_buys_p_a_semi Apple has never cared about the broad market, unless there is a large revenue stream for them, like the iphone, they want as many people to have the ipod touch and iphone as possible because of the app store, they want you to have it because of itunes. look what they even wanted out of the cell industry, just a few percentage points. you KNOW apple could get that with a connected games system to the app store with the ipods as controllers, of COURSE they could. If apple turns the ATV into a game system, all the iphones and ipod touches of the world would make an awesome bluetooth controller. Access to a full download library of games, where you could download them at will: Apple creating large server farm: http://www.appleinsider.com/articles/09/05/23/apple_said_building_1_billion_server_farm.html http://industry.bnet.com/technology/10001898/apple-server-farm-and-3-consumer-reasons-for-it/ It is cheaper, and probably safer for the games as they are DRMed but always connected. Ipod touch or iphone make a killer controller, can display info as well. apple gets game revenue, and can probably sell the hardware at a profit, like nintendo. heck, they could probably use the same apple tv hardware. anyway, this is just a rant, I am sure more will come soon, and I will add. I love a good conspiracy.