It was too expensive. The prices of all Apple products have gone up in the UK as a result of the value of the pound going down after brexit. I just felt that £915 was too much for a phone. I got the 128GB model again. Even for that I had to pay £30 more than I did last year for the same capacity. I pay for 200 GB of iCloud storage every month so I don't have to worry about space for pictures and videos and I already have my entire music collection stored on my phone. The rest is just me hoarding apps and games. I have 243 apps on my phone and I probably only use 30-40 of them. If I got the 256GB I'd just hoard more stuff lol