So, just give us $1299-1700 for a device you didn't even see, tested or touched in real life and we will deliver it for you in about 2 months from now! Cause we at Apple know what is good for YOU! Is this Marketing 2.0? And please dont mention with iPhone releases this is the same, in my opinion you can not compare those two. I'll bet Apple will recieve a lot of, online ordered, new Macbook's back in the 14 days time-frame.