Marketing Genius?

Discussion in 'Apple Watch' started by Appl3FTW, Apr 21, 2015.

  1. Appl3FTW macrumors 601

    Appl3FTW

    Joined:
    Nov 15, 2012
    #1
    don't u think by apple pricing the gold to ridic amount north of 10k makes the SS and aluminum price points a bargain? i mean they could make everything look cheap comparing to the edition at that point. the 349 starting point now looks cheap. think iphone 5s vs 5c... alot of people jumped to the 5s because of the 100 difference became a bargain for the premium package.

    all of a sudden 999 SS/link band combo doesn't look too expensive, vs. 25k Gold/link band combo. OR Gold/black rubber band is 12k vs. SS/black rubber band for 599. the markup for the edition is insane.

    just an observation that is, i'm not gonna fuss about it since i can't afford the edition and not in the market for it anyways... whoever can afford it, should get it. if you can't then don't cry how expensive it is.

    Basically, i think it's GENIUS marketing. thanks Phil haha
     
  2. arminta7 macrumors regular

    arminta7

    Joined:
    Sep 15, 2012
    Location:
    Portland, OR
    #2
    Totally. With the iPhones $600-800 was quite a lot for me to stomach. Now with the watch I feel like $649 is the least I can do! Funny how that works...
     
  3. Nicklaus macrumors 6502

    Nicklaus

    Joined:
    Jun 19, 2010
    Location:
    Winter Park
    #3
    Absolutely, Fashion 101... make an unattainable product that the celebs wear and then a "bargain" one that is just barely attainable to most. Then bring it down another level "target, mall stores etc" and you have a hit. They did all this in one wave, very smart ! And yes it makes the high price of the sport look cheap by comparison.
     
  4. seatton macrumors 6502

    seatton

    Joined:
    Nov 7, 2013
    Location:
    Seattle, WA
    #4
    The 10k version looks so cheap compared with the 17k one. If only I were wealthy.
     

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