Hello, I know very little about business and marketing, but I would like to get some opinions on this. Consider the recent ipad2 launch: People lining up at the stores literally every day to try to get one of roughly 10 new ipads in stock. (differing each day of course, but you get the point.) I stood in a few lines last week because I am on spring break (I am a teacher) and had the time. Now, it was kind of fun trying to chase down the ipad, waiting for shipping, sharing stories in the shipping thread. But it was because I had some time off, and it was an interesting process. However, a part of me thought "Why doesn't apple just manufacture for another few weeks and launch the product when there is ample supply for the demand?" It's clear that apple is not desperate for the money that they know they would be getting in a few weeks anyway. Now, I know that some of you think that's a pretty naive view - and it probably is, because I don't understand the marketing behind it. And I also know there are other countries launching soon, and competition are also factors. A lady I was standing in line with last week seemed to think that they could've waited, but don't simply because of the hype. People see the long lines and think "oohhh what's that about?" It will grab more people's interest. If there was an ample supply there would be no drama, no hype, etc. One other thing, I think a delay would help out the apple store, best buy, and target workers by not having them answer the same question over and over "no, we are out of ipads...no, we are out of ipads..." ...not to mention that customers would be more satisfied because they didn't have to wait in lines, track one down, or wait for very long shipping times. - doesn't apple want customers to be satisfied? Or is there something to say for wanting a product that you can't quite get your hands on yet. I would just like to hear your thoughts on this process. Do you feel as if apple could've, or should've delayed the launch to accommodate more demand? Do you feel as if the long lines and hype are good for the company, and that was a factor? Do you feel as if competition pushed the launch date? (Meaning that people would be able to buy another tablet on the market sooner, and maybe apple would lose some customers that way).